Sr. Integrated Program Manager

Palo Alto Networks

10d•$138,000 - $222,000•Onsite

About The Position

We are looking for a master weaver to serve as our Senior Integrated Program Manager. This is a high-visibility role for a 10-year veteran who can translate complex business objectives into a seamless, high-fidelity narrative. You are the connective tissue between Brand and Demand, ensuring our story is told consistently across every stage of the buyer journey — from global awareness to field-level conversion.

Requirements

10+ Years of Marketing Mastery — Deep background in integrated marketing, with 5+ years dedicated to B2B campaign orchestration at scale.
SaaS and Cybersecurity Fluency — Expert at navigating long, complex sales cycles and multi-stakeholder buying committees.
Brand-to-Demand Architect — Mastery of the B2B marketing funnel and the ability to bridge high-level brand equity with aggressive demand generation.
Global Purview — Proven ability to build Global-First programs that remain modular enough for local adaptation.
Media and Content Literacy — Deep understanding of how paid, earned, and owned channels amplify a narrative, paired with the ability to align content lifecycles to the buyer journey.
Analytical Depth — Working knowledge of MTA and Mixed Media Models to prove campaign impact and optimize investment.
The Operator DNA — A natural people person and influencer who can move cross-functional teams toward high-pressure deadlines.

Responsibilities

Full-Funnel Orchestration and Initiative Ownership
Architect Buying Group Journeys — Design sophisticated, end-to-end programs that move entire Buying Groups through the funnel, mapping every touchpoint from awareness to sales enablement within established campaign architectures.
Bridge Brand and Demand — Erase silos between brand equity and aggressive demand generation, ensuring both grow in tandem to accelerate pipeline and dial up measurable business outcomes.
End-to-End Lifecycle Management — Partner directly with Sales, Product, and Business Units (BUs) to formulate and own the complete campaign lifecycle — ensuring initiatives are anchored in the company messaging framework and optimized from inception to execution.
Global and Field Synchronization — Maintain a true global purview, building Campaign-in-a-Box modular frameworks that empower regional teams (NAMS, LATAM, EMEA, JAPAC) to execute with speed and consistency without regional over-indexing.
Narrative Continuity and Creative Excellence
Protect the Narrative — Define and protect the core strategic logic that binds every campaign into a consistent customer experience, ensuring the brand story remains coherent across all global channels.
Content-Media Nexus — Influence journey-specific content strategy by leveraging a deep understanding of media landscapes — ensure creative assets are purpose-built for the environment they live in to drive maximum conversion.
Creative Co-Authorship — Partner with brand teams and agencies to co-author high-impact creative briefs and assets that move Buying Groups from problem-aware to solution-ready.
Strategic Interrogation — Act as a strategic interrogator by providing an authoritative POV on where the narrative is fraying and leading the necessary shifts in strategy to maintain impact.
Executive Leadership and Data Storytelling
Executive Narrative Architect — Synthesize complex, multi-stream strategies into high-fidelity executive showcases that provide strategic clarity and secure stakeholder buy-in.
Optimize via Data Signals — Relentlessly review program health and Multi-Touch Attribution (MTA) signals, translating performance data into tangible content pivots and creative refreshes.
The Elite Operator — Balance big-picture thinking with a relentless execution mindset, managing high-stakes workstreams and cross-functional teams toward common deadlines without losing sight of the details.