Sr. Integrated Media Manager

Pura•Pleasant Grove, UT

About The Position

As the Sr. Integrated Media Manager, you will serve as the strategic owner of Pura’s full-funnel media planning across Brand, DTC, and Retail. This role anchors integrated SEE–THINK–DO planning, ensuring that media strategy, channel investment, creative, and agency execution work together as one cohesive system. You will lead quarterly media planning, guide agency partners, and collaborate closely with Performance, Retail, Creative, Analytics, and Finance teams. This role is critical as Pura continues its evolution into an omni-channel business and builds toward enterprise-level measurement and growth.

Requirements

Bachelor’s degree in Marketing, Advertising, Business, or a related field
7–10 years of experience in media strategy, planning, or integrated marketing
Agency experience strongly preferred
Proven experience leading full-funnel media planning across brand and performance
Strong understanding of omni-channel marketing, including retail media
Experience managing and influencing agency partners
Ability to translate data and insights into strategic recommendations
Strong communication and presentation skills
Comfortable working in a fast-paced, high-growth environment

Nice To Haves

Experience working at a DTC-first brand that has scaled into retail and shopper marketing, with exposure to omni-channel customer journeys and in-store or retail media environments

Responsibilities

Lead integrated, full-funnel media strategy across Brand, DTC, and Retail
Develop and own quarterly and seasonal media plans aligned to business goals
Anchor full-funnel planning frameworks and investment strategies
Serve as the primary strategic lead for media agency partners
Ensure agencies receive one unified brief and deliver one integrated plan
Oversee executional excellence across all media channels, ensuring plans are activated with rigor, consistency, and quality
Set standards for execution, optimization, pacing, and testing in partnership with Performance and Retail Media leads
Partner with Creative and Media Content Strategy to align messaging and assets by funnel stage
Collaborate with Performance and Retail Media leads to align channel strategy and execution
Support brand campaign planning and omni-channel launch execution
Partner with Analytics and Finance on measurement evolution, including CAC, LTV, ROAS
Identify test-and-learn opportunities to improve efficiency, incrementality, and impact
Own integrated media planning across all paid channels
Translate business priorities into clear, actionable media strategies
Guide agency planning, ensuring alignment to Pura’s omni-channel objectives
Partner cross-functionally to ensure creative, media, and measurement alignment
Present media plans, insights, and performance updates to senior stakeholders
Continuously evaluate media performance and recommend optimization opportunities
Stay current on media trends, platforms, and best practices across brand and performance