Sr. Integrated Growth Marketing Manager

Intuitive • Sunnyvale, CA

1d

About The Position

Primary Function of Position The Sr. Integrated Growth Marketing Manager leads the planning, development, and execution of impactful, integrated growth marketing strategies and programs that build awareness, enhance reputation, and drive demand across the Intuitive portfolio. This role is defined by a strong ability to create audience-centric communications that deliver the right message, in the right place, at the right time, for both customers and patients. Success in this role requires deep expertise in program strategy, development, and activation, along with the ability to integrate effectively across global teams and amplify efforts across key communications channels—including executive communications, employee communications, brand, digital, events, PR, and sales—to deliver a seamless customer experience and accelerate growth.

Requirements

• Minimum of 8+ years of experience leading growth marketing initiatives, ideally in the healthcare industry.
• Demonstrated ability to build trusted, collaborative relationships across teams and with stakeholders at every level of the organization.
• Strong expertise in developing, refining, and editing narratives that translate into compelling, audience-centric content.
• Excellent program management skills, with the ability to maintain momentum, ensure alignment, and deliver work on time
• Deep functional knowledge across all areas of growth marketing, with a proven track record of driving measurable business impact through marketing and sales enablement programs.
• Highly effective in cross-functional settings, with the ability to align multiple stakeholders and navigate complexity to move initiatives forward.
• Thrives in a highly matrixed environment, demonstrating agility, sound judgment, and the ability to adjust quickly in response to changing priorities, stakeholder needs, and business demands.
• Demonstrated expertise in building and executing integrated demand generation campaigns that guide audiences through the full marketing funnel.
• Strong analytical acumen and comfort using data, market intelligence, and customer research to make informed, fact-based decisions.
• Strategic and creative thinker who can connect marketing programs to larger product, growth, and business objectives.
• Exceptionally organized, detail-oriented, and committed to delivering at the highest level of quality and execution.
• Outstanding verbal, written, presentation, and negotiation skills.
• Bachelor’s degree required, MBA or Master’s degree preferred

Responsibilities

• Define global communications objectives, audience segmentation, strategies, tactics, assets, creative deliverables, timelines, and ROI frameworks to advance growth marketing priorities.
• Drive audience-centric integrated growth marketing initiatives with limited oversight, orchestrating efforts across paid, earned, shared, and owned channels.
• Act as a subject matter expert in integrated marketing communications, bringing deep knowledge of audience strategy, multichannel campaign development, performance measurement, industry trends, and growth opportunities.
• Develop growth marketing plans and content briefs prioritized aligned to priority audiences, channels, and business objectives to shape editorial and campaign output.
• Lead omnichannel campaign development and execution in close collaboration with channel and regional teams across digital, email, web, OOH, nurture, events, and more.
• Measure, optimize, and communicate campaign impact and effectiveness, translating performance into actionable insights and recommendations.
• Partner cross-functionally with brand and creative, product marketing, regional and in- country marketing, and other stakeholders to define and deliver audience- and channel- specific content.
• Use data and testing to prioritize, evaluate, and optimize integrated growth marketing programs for maximum business impact.
• Monitor and analyze program performance through qualitative and quantitative inputs to drive continuous learning and ongoing optimization.
• Demonstrate a collaborative, one-team mindset and build strong partnerships across functions and geographies

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees