Sr. Innovation Brand Manager

Smalls

37d • Remote

About The Position

Smalls is seeking a highly skilled and experienced Senior Innovation Brand Manager to lead our Innovation Pipeline and ensure Smalls stays at the forefront of the cat space through new product development and go-to-market excellence. This role will be instrumental in refining and maintaining a scalable innovation process, enabling cross-functional collaboration and alignment, and managing projects from concept to launch to performance analytics. The right candidate will blend strategic thinking with hands-on execution, thrive in a fast-paced start-up environment, and know how to bring about products that drive growth and deepen brand love.

Requirements

• You’re a cat parent and cat lover, with a deep understanding of the category across multiple verticals.
• You have worked 4+ years in product marketing, innovation or brand management.
• You’ve successfully developed, launched, and optimized new products with measurable impact on revenue and brand growth.
• You can work cross-functionally with stakeholders at all levels and communicate effectively and with ease.
• You are highly organized and your attention to detail makes you a strong project manager.
• You bring a strong point of view while remaining open to input—keeping the team grounded in process and data.
• You are relentlessly curious and passionate about building new and better products.
• You’re a strategic thinker and a tactical doer, equally comfortable leading a brainstorm or writing a detailed product spec.

Nice To Haves

• Huge plus if you have CPG experience.
• Bonus points if you’re skilled at project management in Notion.

Responsibilities

• Lead the development of a multi-year innovation strategy, transforming big ideas into real products that cats (and their humans) will love.
• Own project timelines and budgets, ensuring each initiative ladders up to clear objectives and brand impact.
• Collaborate across the Innovation pod, made up of leaders across Operations, Brand, Customer Support, Retail, and more.
• Facilitate regular cross-functional meetings, keeping stakeholders aligned, accountable, and on timeline.
• Build and reinforce project structure by managing all innovation documentation, tasks, progress, and deliverables in Notion.
• Write sharp, stellar, insights-driven product briefs that inspire and advance our brand story, while driving measurable results.
• Partner with Marketing to shape GTM strategies, defining product positioning, audience targeting, and launch moments that make an impact.
• Leverage customer insights, category trends, and market research to feed the Innovation pipeline and uncover new opportunities.
• Own post-launch reporting and analysis to evaluate product performance, transforming quantitative and qualitative feedback into learnings and recommendations.
• Balance brand storytelling with product performance, ensuring every launch strengthens our brand positioning in cat nutrition and cat health, driving both brand equity and business results.

Benefits

• Competitive Salary: Make some $$$.
• Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.
• Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.
• Free Product: Free cat food every month.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees