Brand Manager, Innovation

Nature's Bakery • Pasadena, CA

8d

About The Position

The Innovation & Renovation (I&R) Manager, Brand is responsible for managing and executing the Nature’s Bakery innovation & renovation pipeline. Reporting to the Director of Brand Marketing & Portfolio Strategy, this highly strategic and analytical role will develop strategic product concepts and renovation opportunities championing them through launch via the stage gate process.

Requirements

• 4-6 years of relevant Innovation & Product Management experience
• Previous experience as a product manager in CPG
• Curious about consumers’ needs, trends in snacking and the future of food
• Proven analytical capability pulling and deriving insights from data, must be fluent with IRI/Nielsen
• Draws connections between facts, ideas and situations and makes strong recommendations
• Strong financial acumen, including P&L understanding
• BA/BS minimum, MBA preferred
• Excellent oral, verbal, and written communication skills
• Fluent in MSOffice tools and able to quickly get up to speed with business intelligence systems.
• Collaborator: Enjoy working across functions in a highly collaborative manner
• Highly Analytical: Strong knowledge of marketplace data sources (IRI, Nielsen, Numerator), tracking and reporting processes, yet just as comfortable using soft data (intuition) to make decisions
• Results-Oriented: Proven ability to deliver KPIs, plans and new items on time.
• Consumer Centric: Brings a strong consumer-first perspective, grounding strategies and solutions in consumer insights.

Responsibilities

• Identify, develop, evaluate and recommend product concepts that will drive profitable and incremental growth for the brand
• Manage the 0 – 3-year I&R pipeline, working closely with Brand, R&D, Project Management, Sales, and Finance to ensure the products are hitting targets from concept to commercialization.
• Partner with R&D to identify formulations that will set Nature’s Bakery apart as an industry and category leader in snacking.
• Provide ongoing forward-looking business outlook and category insights as part business planning activities
• Be the internal expert in the snack bar and snack category through analyses, trends, insights, and knowledge of category dynamics and competition.
• Be a consumer insights champion, leading ongoing consumer and market research studies—and disseminating knowledge across organization
• Develop innovation performance reporting on an ongoing and ad-hoc basis, highlighting key trends and opportunities.
• Partner with Base Business team to ensure a cohesive innovation pipeline across flavor line extensions, new benefits, and new formats.
• Manage and develop an Associate Brand Manager.

Benefits

• Medical, dental, and vision insurance offered for eligible employees
• 401(k) plan with a company match that vest on day 1 of eligibility
• Paid vacation
• Paid time off
• Holiday pay (11 days)
• Paid short-term disability
• Paid life insurance
• Banfield Pet Insurance Discounts
• Wellness Benefits and Discounts
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager