Sr. GTM Strategy Manager, TPS OnDemand Support & Scale

Adobe • Boulder, IL

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About The Position

At Adobe, we’re shifting to an AI-first world—one where scale, speed, and consistency unlock entirely new ways to help our customers win. As Sr. GTM Strategy Manager, TPS OnDemand Support & Scale, you’ll play a critical role in how we bring technical value to deals faster, earlier, and more predictably—at enterprise scale!This role sits at the intersection of strategy, execution, and seller experience. Together, we’ll design and operationalize scalable engagement models that amplify Technical Pre-Sales impact, reduce friction in seller workflows, and ensure our AI-powered capabilities are easy to adopt and hard to ignore. If you love building from ambiguity and want to shape how modern GTM organizations operate, this role was built for you. In this role, we’ll rely on you to turn strategy into reality by designing and scaling how TPS OnDemand supports the field. You’ll develop a repeatable engagement model that brings together existing capabilities in a way that feels intuitive, impactful, and seller-first. You’ll partner closely with Sales, Technical Pre-Sales, AI teams, and Operations to drive adoption through thoughtful enablement, clear messaging, and smart change management. Along the way, you’ll identify friction in seller journeys and work with cross-functional partners to improve workflows—leveraging AI where it adds the most value. Just as importantly, you’ll be a voice for the field. We’ll count on you to synthesize seller feedback, influence roadmaps, and ensure readiness across teams. You’ll define what success looks like, track adoption and impact, and continuously refine the model, so we’re always learning and improving.

Requirements

• 8+ years of experience in GTM strategy, technical pre-sales, program management, or a related field
• Experience driving scaled enablement, adoption, or change management initiatives
• Comfort working with AI-powered tools, customer journey design, and orchestration concepts
• Strong cross-functional leadership and stakeholder management skills
• Familiarity with CRM platforms, content operations, and data-driven decision making

Responsibilities

• Scaled Engagement Strategy: Develop and implement a repeatable engagement model bringing to bear existing TPS OnDemand capabilities.
• Seller Enablement & Adoption: Build and complete training, messaging, and change-management programs to drive awareness, confidence, and sustained usage.
• Workflow Innovation: Identify and address friction points in seller journeys, improving workflows with AI-powered support.
• Field Voice & Influence: Advocate for seller needs to TPS leadership, AI teams, and internal product partners, crafting roadmaps and readiness.
• Measurement & Impact: Define and track success metrics for adoption, usage, and business impact, continuously improving the engagement model.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees