Sr. Growth Marketing Manager / Lead

RentSpree•Seattle, WA

78d•$180,000 - $245,000•Hybrid

About The Position

The Growth and Marketing team is building the growth engine across the entire RentSpree customer experience — fueling our next stage of scale. We’re data-driven, insight-obsessed, and committed to exceeding acquisition, adoption, and revenue goals while strengthening trust with agents and landlords. Our work blends experimentation, speed, and adaptability to accelerate RentSpree’s mission of building trust in every rental. As our Sr. Growth Marketing Manager or Growth Marketing Lead, you’ll turn that mission into measurable results. You’ll design, run, and scale experiments across core growth channels — starting with ownership of email / newsletters, SMS campaigns, and new demand-gen programs. While you bring experience across multiple growth levers (SEO, paid, content, lifecycle, and more), you’ll focus first on mastering and scaling the highest-impact channels before expanding outward. You’ll partner with our SVP of Growth & Marketing (your manager) and work cross-functionally with product, sales, and data to define growth priorities, run structured tests, and move key metrics like Agent Signups, Screening Adoption, Landlord Signups, and Product Adoption. You’ll also scale your own output through AI-driven workflows and automation — using agentic AI to personalize, test, and iterate faster. This is a senior IC leadership role with clear management potential as the function grows. Hybrid in Seattle, WA — three in-office collaboration days weekly plus occasional travel for offsites and events.

Requirements

8–12 years in growth or lifecycle marketing within B2B SaaS, marketplace, or B2B2C companies.
Proven success driving results across email, SMS, newsletters, and other demand-gen channels.
Experience experimenting across further growth levers — performance, SEO/AEO, content, CRM, or partnerships.
Hands-on use of AI tools and agentic workflows to scale testing, personalization, and operations.
Deep knowledge of growth metrics (AARRR, LTV/CAC, funnel optimization) and comfort turning a wealth of data into clear action.
Skilled with marketing automation and analytics platforms (HubSpot, Braze, Iterable, GA4, Mixpanel, Looker, etc.).
Sharp communicator and collaborator; able to influence cross-functional partners and deliver impact fast.
A bias for clear prioritization, experimentation, and measurable results.

Responsibilities

Own and scale key growth channels, starting with email, SMS, newsletters, and new demand-gen initiatives; later expanding into AEO/SEO, paid, further content, and partnerships.
Design and execute structured experiments — craft hypotheses, launch, measure, and iterate to drive predictable growth.
Build and optimize lifecycle programs that convert and retain users through onboarding, feature education, reactivation, and upsell flows.
Leverage AI and agentic workflows to automate experimentation, audience insights, campaign production, and personalization.
Collaborate with design, product, data, and sales to uncover insights, align programs to business goals, and connect marketing to adoption outcomes.
Report on performance and share learnings through dashboards and regular retros — building a repeatable, data-driven playbook.
Our job descriptions evolve with our business needs and priorities. In addition to the description above, your role may include additional tasks, projects and team support as needed.

Benefits

Compensation: $180k – $245k base depending upon leveling
Equity Options: Share in the value we’re creating—your work makes a real impact.
Team-First Culture: Join a group of talented, supportive teammates who inspire each other to do their best work and celebrate every win.
Learning & Development: Ongoing support for your growth through resources, coaching, and career development opportunities.
Health Coverage: Comprehensive employee + dependent medical, dental, and vision insurance, as well as HSA/FSA options. Plus, enjoy additional health perks like access to Headspace Care+, gym membership discounts, and much more — because your well-being matters, inside and out.
Plan for your future: Life, disability, and Simple IRA retirement plan with company match to support your future.
Flexible Vacation Policy: We trust you to take the time you need to rest and recharge.
Holidays: Enjoy 12 holidays throughout the year, as a part of our commitment to honoring culture, history, and time to recharge.
Events: We make time to connect and celebrate through reimbursable weekly team lunches, game nights, events, and more, both in-person and remotely.
Recognition Programs: Team members can recognize their peers with Sprees, which are redeemable for gift cards and/or donations to an organization of your choice, or nominate a colleague for a S.P.R.E.E. Award to spotlight above-and-beyond contributions, which may be rewarded with a spot bonus. Our Work Anniversary Program also honors employee milestones with personalized tokens of appreciation!
Business Expense Allowance & Internet Reimbursement: Get the tools and support you need to do your best work.
Parental Leave & Fertility Support: Inclusive benefits to support you and your family, wherever you are in life.
Legal & tax benefits: We offer group legal benefits and tax support through RocketLawyer.
Seattle HQ: If you’ll be working from our Seattle office, you’ll receive a company-sponsored Orca card to cover the cost of public transportation to and from the office!