Sr. Growth Marketer, Industries
About The Position
Weâre hiring a Senior Growth Marketer to lead and build our verticalization growth framework improving product adoption, activation, and expansion across key industry segments. This is a highly strategic, builder-style role. You will not simply execute campaigns â you will design and implement a repeatable system for driving above-baseline growth in specific industries. You will spend: 50% of your time focused on the Marketing Agency avatar 50% expanding into additional priority industries (e.g., Home Services and other high-growth verticals) Your mission: deeply understand how businesses in each vertical succeed (or struggle) with HighLevel, and create structured, scalable resources that improve their onboarding, activation, and long-term growth. This role is ideal for someone who can create clarity from complexity, build structure from scratch, and operate with high autonomy.
Requirements
- Experience building strategy from zero, not just optimizing existing systems
- Strong writing skills with the ability to simplify complex concepts
- Comfort with public speaking, workshops, and customer-facing environments
- Strategic thinking paired with executional excellence
- Ability to operate autonomously and create structure where none exists
- Analytical mindset with the ability to tie initiatives to measurable growth impact
- Comfort influencing cross-functional teams without formal authority
- 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
- Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys.
- Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority.
Responsibilities
- Vertical Growth Framework
- Build and implement a repeatable framework to drive adoption and growth across priority industries
- Identify vertical-specific friction points and translate insights into measurable growth initiatives
- Marketing Agency Vertical (50%)
- Own growth strategy, education, and positioning for the agency segment
- Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives
- Expansion Verticals (50%)
- Research and prioritize high-opportunity industries (e.g., Home Services)
- Develop industry-specific playbooks, courses, messaging, and growth strategies
- Education & Cross-Functional Impact
- Create scalable training and content that simplifies complex product capabilities
- Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption
- Public Speaking & Events
- Represent HighLevel at conferences, meetups, and industry events
- Speak confidently about the product, use cases, and industry growth strategies
- Travel 25% or more to attend and present at events
Benefits
- High-growth company with a devoted user base and a huge market opportunity
- A unique chance to shape not just product marketing, but also education and certification strategy
- Collaborative team culture
- Smart, passionate colleagues and room to lead
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
