Sr. Field Marketing Manager

Forcepoint

1d • Remote

About The Position

Who is Forcepoint? Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you! We’re looking for a Senior Field Marketing Manager who thrives at the intersection of strategy and execution — someone who has earned the trust of sales teams through results, not just relationships. This role owns the full field marketing motion for the East Coast and Federal segments, responsible for building and executing an integrated event and field strategy that generates pipeline, accelerates deals, and deepens relationships with the right buyers. If you know how to turn a dinner into a deal-accelerator, a conference booth into a pipeline engine, and a LinkedIn post into a conversation — this role was built for you. Location: US - Eastcoast What You’ll Own Field & Event Strategy You’ll design and execute a full-calendar field event strategy spanning executive roundtables, third-party conferences, hosted experiences, federal-specific forums, and partner co-marketing events. This means owning every phase — not just booking the venue. Pre-event: Target account selection using intent data and ABM signals, segmented outreach campaigns, sales alignment on attendee goals, and briefing materials for field reps. During: Curated on-site experience design that reflects Forcepoint’s brand and creates genuine engagement — not just logo slaps and branded pens. Post-event: Structured follow-up playbooks in partnership with SDRs and sales, lead disposition, pipeline attribution, and closed-loop reporting back to sales leadership. You’ll partner closely with the Forcepoint campaign team to ensure every attendee has a clear and relevant next step — whether that’s a nurture track, a targeted content sequence, or a direct sales outreach — so no event momentum is lost after the lights go down. Pipeline Ownership You own a number. This role carries a direct marketing-sourced pipeline target, and you are accountable for it. You’ll work backward from that number to build a field calendar that is sequenced, resourced, and designed to move accounts through the funnel — not just fill seats. You’ll report on pipeline contribution regularly to sales and marketing leadership and will proactively adjust your program mix when the numbers demand it. Federal Marketing You’ll bring a nuanced understanding of the federal buying landscape, including how to engage defense contractors, civilian agencies, and systems integrators. Experience supporting CMMC, NIST, or FedRAMP-related campaigns is a meaningful plus. Sales Partnership You are the marketing partner that field reps actually want at QBRs. You’ll build relationships with regional sales leaders, understand their pipeline gaps and strategic account priorities, and design programs that directly address them. The metric that matters most is whether sales trusts you. Innovative Experiences Cookie-cutter events don’t cut it here. You’ll bring creative thinking to how we show up — whether that’s an interactive data security lab at a conference, an executive immersion dinner with a curated agenda, or a hybrid experience that extends reach beyond the room. Social & Digital Amplification You’ll develop a strategy to extend the life and reach of every program through social media — LinkedIn event promotion, real-time content capture on-site, post-event recaps, and executive and sales rep social amplification. You know how to build a content moment out of a live event.

Requirements

• 7+ years of field marketing experience in B2B technology, ideally cybersecurity, SaaS, or enterprise software
• Demonstrated track record as a trusted advisor to sales
• Deep expertise in end-to-end event management, from strategy through attribution
• Experience marketing to or within the federal sector, including familiarity with government procurement cycles and compliance-driven buying motions
• Strong ABM sensibility
• Proficiency with marketing automation, CRM (Salesforce), and campaign reporting tools
• Social media fluency, particularly LinkedIn, with experience building amplification strategies that extend event reach
• Excellent written and verbal communication skills
• Ability to travel up to 30–40% across the East Coast and to the Washington, D.C. area for federal-focused programs

Nice To Haves

• Experience supporting CMMC, NIST, or FedRAMP-related campaigns is a meaningful plus.
• familiarity with 6sense or similar ABM platforms is a plus.

Responsibilities

• design and execute a full-calendar field event strategy spanning executive roundtables, third-party conferences, hosted experiences, federal-specific forums, and partner co-marketing events
• Target account selection using intent data and ABM signals, segmented outreach campaigns, sales alignment on attendee goals, and briefing materials for field reps
• Curated on-site experience design that reflects Forcepoint’s brand and creates genuine engagement
• Structured follow-up playbooks in partnership with SDRs and sales, lead disposition, pipeline attribution, and closed-loop reporting back to sales leadership
• build a field calendar that is sequenced, resourced, and designed to move accounts through the funnel
• report on pipeline contribution regularly to sales and marketing leadership and will proactively adjust your program mix when the numbers demand it
• build relationships with regional sales leaders, understand their pipeline gaps and strategic account priorities, and design programs that directly address them
• develop a strategy to extend the life and reach of every program through social media

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed