Sr. Event Marketing Specialist

Axos Bank•San Diego, CA

44d

About The Position

The Axos Marketing team seeks an Event Marketing Sr. Specialist to help drive the success of marketing priorities and initiatives through multiple marketing channels, with a focus on conferences, tradeshows, sponsorships, and client experiences. The Event Marketing Sr. Specialist, will work with senior leadership and marketing partners to build out strategy and drive priorities and presence, create a portfolio of strategic events and key sponsorships, and drive the highest brand standards at key industry gatherings. The event portfolio includes high-touch client entertainment events, seminars and roundtables with internal subject matter experts, and industry sponsorships and conferences. This role would also include management of pre-and post-event touchpoints, ensuring our events are multi-touch and multi-channel campaigns. This highly collaborative role works closely with business stakeholders, marketing partners, and other stakeholders across multiple functions. This role is responsible for ensuring day-to-day marketing execution in support of Axos across multiple businesses: the Consumer Bank, the Commercial Bank, and the Securities business. It includes ensuring marketing materials and campaigns are delivered on time and at expected quality, and tracking performance metrics.

Requirements

Bachelor's degree (or work equivalent)
5+ years experience in events (corporate or tradeshow)
Strong project management skills
Excellent communication and interpersonal skills, with the ability to interact with business executives
Ability to schedule and meet deadlines is critical as the position is exceptionally deadline sensitive based on the heavy emphasis on planning required.
Demonstrated self-starter with the ability to manage multiple projects and complex processes
Highly organized, analytical, and detail-oriented with the ability to prioritize work under pressure and manage multiple projects simultaneously
Experience with CRM and marketing automation tools such as Salesforce Marketing Cloud and Interaction Studio
Willingness to travel at least 25% (could increase with seasonality)
Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio)

Responsibilities

Project management, which includes campaign/event/project oversight and fulfilling requests from business partners
Collaborate with relevant stakeholders to ensure our marketing efforts align with our overall business strategy
With the support of our marketing shared services team, oversee the development of marketing materials, manage campaigns and projects, and track performance metrics
Develop and manage relationships with external partners and vendors
Copywriting and editing
Analyze market trends and client insights to inform marketing strategies
Measure and report on the effectiveness of events and related campaigns
Review deliverables, including content, design, and various other work generated by the Marketing shared services group to ensure brand, messaging, and audience, as well as accuracy, consistency, and compliance
Strategic planning for quarterly and yearly events portfolio including content and program development
Responsibility for execution of logistics, including venue, contracting, décor, materials, branding, AV for both in-person and virtual events
Improves marketing quality results by evaluating processes and proposing changes as needed
Management of the corporate event calendar and related communications
With internal partners and external vendors, coordinate the content, messaging, design, and tracking of marketing efforts in paid media, email, print, direct mail, broadcast, website, social, SEO, and other vital channels
Conduct special projects and other business or marketing support as necessary
Managing tradeshow and promotional item inventory and distribution

Benefits

Medical, Dental, Vision, and Life Insurance
Paid Sick Leave, 3 weeks' Vacation, and Holidays (about 11 a year)
HSA or FSA account and other voluntary benefits
401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan
Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

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