About The Position

The Sr. Engagement Solutions Lead – Digital Marketing Communications plays a critical role in enabling Taco Bell’s customer engagement ecosystem by owning the technical solution design, activation patterns, and enablement standards for digital marketing communications. This role is focused on how data, decisioning, and AI-powered capabilities are translated into scalable customer experiences across CRM and lifecycle channels. The Engagement Solutions Lead partners closely with Product Management, Engineering, Marketing, and Analytics to operationalize personalization, experimentation, and automation—ensuring that AI decisioning outputs and platform capabilities are activation-ready and reliably executed. This position emphasizes hands-on technical enablement, serving as the connective tissue between data, AI decisioning, and channel execution, while continuously evolving activation patterns to support innovation and scale.

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