Marketing & Engagement Lead

Layton Construction•Nashville, TN

11h•Onsite

About The Position

Layton's Mission Critical (MC) group is building the infrastructure powering America's digital future—data centers for the world's biggest tech companies. We need a Marketing & Engagement Lead who can keep pace with our explosive growth. You'll be the go-to person for all marketing and communications activities for MC—orchestrating everything from project milestone ceremonies to managing comprehensive signage programs that meet exacting client standards. You'll work directly with MC leadership while coordinating across corporate marketing teams (Communications, Digital, Social Media, Video, Creative Services) to amplify our presence in the data center industry. This role combines high-profile events, client relationship building, and brand management across a national portfolio. You'll navigate NDA requirements, coordinate joint venture partnerships, and ensure brand consistency across all MC projects—while having the autonomy to shape how we engage with clients and celebrate our teams. This role is ideal for someone who's highly organized, thrives in fast-paced environments, and gets energized by working with diverse teams and high-growth opportunities. You’ll have a direct impact on: How Layton's Mission Critical group is positioned within the booming data center industry Relationships with major tech clients and business development success Team culture through meaningful milestone celebrations and events Brand presence across MC's rapidly expanding national portfolio

Requirements

5+ years of marketing, event planning, or business development support experience
Exceptional organizational skills with ability to manage multiple high-priority initiatives simultaneously in a fast-paced environment—you can juggle competing priorities without dropping balls
Resourcefulness and problem-solving abilities to navigate complex client requirements, NDA restrictions, and multi-party coordination in highly secure environments
Self-starter with enthusiasm and energy for tackling a high-growth market sector—you take ownership, work independently, and don't need handholding
Confidence working with executive leadership and big personalities while maintaining strong relationship-building skills
Experience managing budgets and vendor relationships
Proficiency with Microsoft Office Suite and project management tools (Monday.com or similar)
Professional demeanor with excellent communication skills
Willingness to travel regularly (20-25%) and work occasional evenings/weekends for events

Nice To Haves

Industry Background: Data center/mission critical/technology sector experience OR event planning/hospitality background OR construction/architecture/engineering industry experience
Specialized Experience: Working in strict NDA environments, coordinating multi-party events or joint ventures, or managing corporate branding standards and compliance
Technical Skills: Familiarity with Adobe Creative Suite, website builders (Squarespace or similar), or project management platforms
Organizational Experience: B2B marketing, geographically distributed teams, or industry associations and professional organizations

Responsibilities

Plan, coordinate, and execute all MC events including project milestone ceremonies (groundbreakings, ribbon cuttings, topping outs), client appreciation events, philanthropic initiatives, industry conferences, and internal team celebrations
Coordinate event logistics including venue management, catering, AV needs, PPE, gold-plated shovels, branded materials, and shipment from regional hubs
Navigate NDA and security protocols at sensitive data center sites, ensuring compliance while creating meaningful client experiences
Coordinate multi-party events for joint venture projects, managing diverse stakeholder expectations and branding requirements
Work within established event budgets and manage expenses to ensure cost-effective execution
Partner with MC Graphic Designer, Creative Services, and Corporate Marketing team (Communications, Digital, Social Media, Video) to create event branding and promote events while respecting client confidentiality requirements
Manage event inventory including swag, banners, and promotional items
Own all MC project signage coordination—meeting stringent client branding requirements is non-negotiable and often the difference between satisfied and dissatisfied clients
Work directly with MC Graphic Designer to develop compliant signage packages that meet exact client specifications for branding, size, scale, copy, and wayfinding
Navigate strict client branding guidelines and NDA restrictions for mission critical facilities while ensuring rapid turnaround as new projects come online
Maintain signage standards, templates, and inventory for common MC project types
Manage signage budget, vendor relationships, and coordination between regional hubs and project sites nationwide
Serve as single point of contact between MC leadership and all corporate marketing support services (Communications, Digital, Social Media, Video, Creative Services)
Surface compelling MC project stories and coordinate content development with Communications team while navigating NDA and client approval requirements
Coordinate MC promotion across all channels including executive industry event attendance, philanthropic initiatives, team achievements, and project milestones
Partner with MC Graphic Designer on all design requests including social media graphics, executive presentations, event signage, and marketing collateral
Maintain master MC marketing calendar in Monday.com and ensure brand consistency across all materials
Partner with MC business development teams to align marketing activities with pursuit strategies
Coordinate closely with Senior Marketing Manager on Pursuits/BD initiatives when marketing support is needed
Work with Project Assistants to gather project information, photos, and milestone details
Support MC leadership with strategic marketing planning and priority-setting
Maintain strong relationships with distributed MC teams across the country