Sr Email Digital Developer

Southwest Airlines • Dallas, TX

1d • Remote

About The Position

What if your skills could power the personalized marketing messages that reach millions of Southwest Customers? The Senior Email Digital Developer supports the Marketing Campaign Development Team within Marketing Operations by building and deploying email, push, SMS, and in‑app communications using platforms like Adobe Campaign and Airship. They’ll design, code, test, and support digital messaging using HTML, CSS, JavaScript, XML, AMPscript, and other tools while resolving production issues and managing specialized workflows for high‑visibility Chase Acquisition credit card campaigns. Through technical expertise, collaboration, and attention to detail, the Senior Email Digital Developer is excited to elevate Southwest’s digital marketing capabilities and support impactful communication that drives Customer engagement and business results.
Additional Details
This role is offered as a remote workplace position, which may require travel for trainings, meetings, conferences, etc. Outside of those required visits, the majority of your working time may be spent in an approved remote location, away from our Corporate Campus. Please note, while this is a remote position, there is limited group of states or localities ineligible for Employees to regularly perform their work off-site. Those ineligible locations are: Alaska, California, Colorado, Delaware, Illinois, Iowa, Massachusetts, Maryland, Montana, New Jersey, New Hampshire New York, North Dakota, South Dakota, Oregon, Pennsylvania, Vermont, Washington, West Virginia, and Wyoming, and Puerto Rico.
U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.
We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Requirements

• Advanced knowledge of development methodologies, practices, concepts, and technologies
• Advanced knowledge of email HTML code standards and ability to independently troubleshoot rendering issues in a wide array of configurations
• Advanced knowledge of at least one required programming language (HTML, JavaScript, CSS)
• Advanced knowledge of email best practices and passion to stay ahead of marketing trends in the channel
• Ability to demonstrate consistent knowledge application, skills of front-end development, and testing to solve a range of problems
• Ability to partner, communicate, and negotiate with various Technology, Marketing, Digital Experience, or Customer Experience teams
• Ability to analyze and manage large, complex, and vague business or technical problems, articulating the problem or root cause, and translating the analysis into viable solution recommendations
• Ability to take on multiple assignments, whether administrative or project related, while maintaining a successful level of completion in all responsible work
• Ability to develop, present and effectively communicate ideas and strategies to a variety of audiences
• Ability to understand list selection criteria and then assemble email, push, in app, and SMS messages based on targeting strategy
• Required: High School Diploma or GED
• Advanced level experience, seasoned and specialized knowledge in: Email marketing, email development, social media marketing
• Email service providers such as Adobe Campaign, Oracle Responsys, Salesforce Marketing Cloud (ExactTarget), Cheetah Digital, Epsilon Dream, Emarsys, Listrak, ZetaGlobal, Braze or Emma
• Email testing, deliverability, dynamic content, personalization, CAN SPAM, and marketing automation
• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Nice To Haves

• Preferred: Experience with front-end development for email marketing, push notifications, in-app messaging, and SMS messages
• Preferred: Experience using programming languages such as HTML, JavaScript, CSS, XML, and AMP Script

Responsibilities

• Apply knowledge and skills of software development, marketing automation, and testing effectively to solve a range of problems
• Work alongside other developers and engineers on the team to elevate the digital experience and consistently apply best practices
• Collaborate closely with business owners, product owners, and cross-functional departments to communicate project statuses and meet deadlines
• Document each aspect of a system or application as a reference for future upgrades and maintenance
• Determine and assess the needs of the user/business then create technical solutions to meet the requirements
• Identify and resolve issues that arise during the design, testing, and maintenance processes using problem-solving skills
• Work in a fast-paced environment to deliver high-quality, technical implementations across a variety of on premise and cloud-based Service as a Software (SaaS) platforms
• Deliver complex solutions by executing, maintaining, and optimizing specifications, standards, and programming while adhering to project timelines
• Responsible for the creation of complex emails, push, in app, and SMS communications as well as automated, multi-touch campaigns, including, but not limited to, html development, audience building, testing, quality control, and deployment
• Recommend program enhancements, optimizations, and automation across campaign workflows, communication deliverability, industry best practices and trends, testing, and the emerging marketing technology landscape
• May perform other job duties as directed by Employee's Leaders

Benefits

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
• Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings
• Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit
• Competitive health insurance for you and your eligible dependents (including pets)
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED