Sr. Specialist, Email Marketing

Rivian • El Segundo, CA

18d

About The Position

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.
As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

Rivian's Marketing org is at the forefront of how we create intuitive, innovative, and beautiful moments that our customers will love. We strive to understand and predict our customers’ needs, behaviors, and emotions, leveraging these insights to inform the design of compelling experiences across every touchpoint throughout their journey with Rivian.

As a Sr. Specialist, Email Marketing, you will play a critical role in defining and building email journeys through the entire customer lifecycle (leads, orders, and owners), and implement marketing strategies to promote our brand and key customer behaviors like scheduling demo drives, contacting sales advisors, and ordering vehicles. Because email is our main channel of communication with prospective customers and owners, you’ll also work closely with partner teams including Sales, Service, Delivery, Fleet, Policy, Product, Software, and more.

This is an intensely collaborative role, and you’ll own the end-to-end execution of email campaigns from ideations through briefing, creative, reviews, approvals, and deployment. You’ll also regularly analyze the performance of campaigns you’ve launched to iterate, test and improve them – and regularly pitch your ideas back up to marketing leadership.

This role is best suited to those who are comfortable with high volume, high velocity work – who can navigate ambiguity and multiple parallel work streams, and who thrive when presented with challenges requiring creative problem solving.

If launching new customer experiences, products, and markets sounds energizing, read on!

Requirements

• 5+ years experience in email marketing, with a focus on mid-to-lower funnel conversion, as well as retention
• 5+ years experience with CRM strategy: architecting email journeys, developing compelling email layouts and copy, SMS, and push marketing programs
• Strong understanding of audience segmentation and email best practices, including campaign performance analysis, deliverability and CAN-SPAM compliance
• Strong understanding of marketing funnels and how channels interconnect, both digital and physical
• Proven experience in customer experience and journey mapping and design
• Experience in an industry-standard email send platform such as Braze
• Strong project management skills and ability to multitask.
• Strong communication skills (written and verbal) and a proven track record of highly effective collaboration.
• High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced environment.
• A deep desire to make the world a better place.

Responsibilities

• Manage the end-to-end execution of email marketing campaigns from ideation and opportunity evaluation through calendaring, brief creation, creative coordination, design layouts and image selection, stakeholder reviews and approvals, development, QA and deployment.
• Lead segmentation strategy, always working backwards from the best customer experience – then quarterbacking those requirements through data, ops, and programs partners to ensure they’re in scope and launched as intended
• Organize a broad portfolio of campaigns of differing complexity, lead times, and subject matter, all tracked through a centralized status tracker and calendar
• Continuously “walk the store” of our customer experiences to make sure that upstream and downstream experiences harmonize with expectations set in our email marketing campaigns (meaning we monitor and QA what’s on the other side of a click through)
• Develop customer journeys and experiences that meet our brand standards move our customers (thoughtfully) through the marketing funnel, purchasing process, and into the ownership experience
• Champion clarity and drive rigor through our program partners to ensure we have internal alignment on campaign objectives, segmentation, and messaging – and bring together stakeholders where there are gaps in process or understanding of business needs
• Drive velocity through clear and concise strategic briefs that enable copywriters, designers, and reviewers to understand the purpose, key metrics, segmentation and messaging hierarchy for email campaigns in your portfolio
• Monitor email send frequency and enforce strict touch governance policies, adjusting our deployment calendar and suppressing segments from email sends as needed to ensure the right customer experience (we respect the sanctity of our customers’ inboxes)
• Overcommunicate – looking up, down, and sideways for what partner teams may be impacted by updates to our comms calendar and strategy, and proactively notifying them
• Regularly analyze email campaign performance to understand what we should stop, start, continue, and routinely recommend experiments and A/B tests to further validate our strategies

Benefits

• We offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees.
• You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements.
• Full-time employee coverage is effective on their first day of employment.
• Part-time employee coverage is effective the first of the month following 90 days of employment.
• More information about benefits is available at rivianbenefits.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed