Sr. Director, Web, Marketing Technology & Analytics
About The Position
You will lead the strategy, development, and optimization of CEA CAPA’s unified digital ecosystem — spanning web, ecommerce, marketing technology, and analytics. Reporting to the Chief Marketing Officer, the Senior Director of Web, Marketing Technology & Analytics plays a critical leadership role in shaping how students and institutional partners engage with CEA CAPA across every digital touchpoint. This transformation-focused role will consolidate seven legacy websites into a single scalable platform, modernize ecommerce capabilities, strengthen Salesforce and marketing automation integrations, and build the analytics foundation that drives measurable growth. You will translate business strategy into digital systems, align cross-functional stakeholders, and deliver performance improvements across the enrollment funnel.
Requirements
- Bachelor’s degree in Marketing, Business, Information Systems, or related field.
- 10+ years of progressive experience leading web strategy, digital transformation, or marketing technology initiatives.
- Proven experience building or significantly redesigning large-scale web and ecommerce platforms.
- Strong understanding of UX/CX principles and digital journey design.
- Experience integrating web platforms with Salesforce and marketing automation systems.
- Demonstrated ability to translate business requirements into technical execution.
- Experience leading cross-functional transformation initiatives.
Nice To Haves
- Experience consolidating multiple websites or brands into a unified platform.
- Experience in higher education, nonprofit, or mission-driven organizations.
- Familiarity with AI-enabled personalization and automation tools.
- Experience managing enterprise-level martech ecosystems.
- Experience operating in growth-oriented or PE-backed environments
Responsibilities
- Lead Web & Ecommerce Transformation
- Oversee Partner & Student Portals
- Own Marketing Technology & Systems Integration
- Drive Data, Analytics & Optimization
- Lead & Align Cross-Functionally
Benefits
- Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
- Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
- Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
- Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.
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What This Job Offers
Job Type
Full-time
Career Level
Director
