Web Analytics Specialist

Roi Revolution Inc•Raleigh, NC

9h•Hybrid

About The Position

Are you looking for an exciting new opportunity in the field of web analytics implementation and testing? Do you enjoy solving technical problems, analyzing data, identifying patterns, and providing excellent customer service? We are looking for an intellectually curious, self-motivated individual who enjoys working with people as much as solving complex technical problems. If this describes you, we would love to hear from you! How will you make a difference? As a Web Analytics Specialist, you will work directly with clients to implement custom web analytics tracking solutions to support our agency’s online advertising services. As part of the Web Analytics Specialist team, you will use Google Analytics, Google Tag Manager, Google BigQuery, SQL, web browser development tools, Looker Studio, and related technologies to solve challenging tracking and reporting problems for our clients and internal teams. You will regularly test and deploy tracking scripts and troubleshoot problems with data accuracy and trends. In addition, you will have the opportunity to work with in-house tools that boost the power and efficiency of data analysis and reporting. Intellectual curiosity, attention to detail, and a self-motivated, proactive mindset are the necessary tools for success. In addition, you should have a passion for data, an interest in writing basic custom code solutions, and a customer service mindset to help clients achieve their data collection and reporting goals. We will provide all the training you need to become an expert in all in-house and third-party technologies.

Requirements

2+ years of professional experience in web analytics, digital analytics, or a closely related field.
Bachelor’s degree or related experience in a quantitative or technical field (e.g., Data Science, Data Analytics, Computer Science, Math, Statistics, Engineering, or related field)
Basic familiarity with some web development or programming languages and debugging tools (ex. JavaScript, SQL, HTML/CSS, TypeScript, JSON, and/or Chrome DevTools)
Demonstrated problem solving and critical thinking skills
Ability to effectively communicate with clients and colleagues at all levels
Ability to thrive in a fast-paced environment and remain resilient with changing workloads/deadlines
A demonstrated capacity and willingness to learn
Highly motivated individual with a proven ability to deliver results
Embodies ROI’s core values and is willing to contribute to a collaborative team environment.

Responsibilities

Develop expert-level knowledge of the tracking and reporting capabilities of data collection tools such as Google Analytics, digital advertising platforms, ecommerce platforms, and other related technologies.
Communicate data problems and solutions to clients in terms that are easy to understand and relevant to their business needs.
Answer tracking-related tickets from clients and internal teams, ensuring timely responses and effectively managing multiple deadlines.
Design web analytics solutions by understanding a client's data collection goals, gathering requirements, defining project scope, and providing technical guidance.
Directly implement and test tracking solutions using Google Tag Manager, JavaScript, and browser development tools.
Create, maintain, troubleshoot, and improve tracking installations.
Assist with advanced data joining and query building in Google BigQuery using SQL to support Looker Studio reporting and in-house data enhancement technologies (training provided).
Ideate and design strategically insightful reports within Looker Studio.
Work collaboratively within a small team environment to optimize idea and knowledge sharing.
Develop related training materials and process documentation.
Perform other duties as assigned by the Web Analytics Team Lead.

Benefits

Work-life integration supported by a hybrid work environment and core office hours
Thoughtfully designed workspace for collaboration, deep work, and downtime
20 days of PTO with incremental increases as your ROI career progresses
10 paid holidays
Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)
Paid disability and life insurance
Monthly education bonus
Training and mentorship programs designed for personal and professional growth
Team lunches twice per quarter
Quarterly team builders
Fully stocked kitchen and catered weekly lunch
Eco-friendly office with onsite gym and game room