Sr. Director, Product Marketing

Alkami Technology•Bentonville, AR

3d•Remote

About The Position

Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that helps clients to transform through retail and business banking, digital account opening and loan origination, payment fraud prevention, and data analytics and engagement solutions. Alkami’s Mobile App Platform has been certified by J.D. Power for providing clients with “An Outstanding Mobile Banking Platform Experience.” Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). Through our bold investments in technology and people, we empower our clients to grow confidently, adapt quickly, and build thriving digital banking communities through tailored experiences for over 19.5M users. As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title. Follow us on Glassdoor and Linkedin! This leader will own positioning, messaging, product launches, competitive differentiation, pricing & packaging strategy support, and partner closely with Product, Sales, CXG and Executive Leadership to drive market adoption and revenue growth. This role will lead a team of 3-4 product marketers, developing a high-performing function that operates as a strategic partner to the business. The ideal candidate is both a hands-on builder and a people-first leader with deep experience in B2B SaaS, strong storytelling skills, and a proven ability to translate market insights into compelling narratives and GTM execution.

Requirements

8–12+ years of experience in Product Marketing or GTM roles for B2B SaaS.
Experience leading or acting as Head of Product Marketing.
Proven ownership of pricing and packaging strategy.
Deep expertise in positioning, messaging, launches, enablement, and competitive intelligence.
Strong cross-functional leadership skills.
Comfortable operating as a player/coach in a growth-stage environment.

Nice To Haves

Experience in fintech and/or digital banking technology, including digital banking platforms, onboarding/account opening, or data and marketing solutions.
Experience selling to community and regional banks and credit unions.
Familiarity with regulated or compliance-driven markets.

Responsibilities

Product marketing strategy & leadership Own end-to-end product marketing strategy across all three lines of business.
Serve as the functional leader for Product Marketing while remaining hands-on in execution.
Establish PMM priorities, operating rhythms, and success metrics.
Positioning & messaging Develop clear, differentiated positioning and messaging frameworks by product, segment, and persona.
Translate complex digital banking technology into compelling, outcome-driven value for banks and credit unions.
Go-to-market & product launches Lead GTM strategy and execution for new products and major releases.
Define launch tiers, target segments, use cases, and success metrics.
Partner cross-functionally to ensure strong internal and external launch readiness.
Pricing, packaging & monetization Own pricing and packaging strategy across the platform in partnership with Product, Finance, Sales, and RevOps.
Design packaging architectures, pricing models, bundles, and tiers aligned to customer value.
Conduct pricing research, competitive analysis, and win/loss insights.
Develop internal guidance and external narratives for pricing changes.
Sales & customer enablement Create high-impact enablement assets including pitch decks, solution briefs, battlecards, demo narratives, and value tools.
Partner with Sales and Customer Success to support pipeline, expansion, and strategic deals.
Market, customer & competitive intelligence Establish a strong voice-of-customer and voice-of-market discipline.
Own competitive positioning and objection-handling strategies.
Team leadership Lead, coach, and develop a small, high-performing product marketing team.
Define best practices, standards, and career growth for PMM.