Sr. Director, Partner and Field Marketing

Treasure Data•Los Altos, CA

3h•Hybrid

About The Position

As the Sr. Director, Partner and Field Marketing, you will develop and drive the strategy for partner and field marketing for the NALA/EMEA region. This includes developing our partner strategies for field and event marketing, including technology partners, ISVs, SIs, agencies. You will also be a key collaborator and driver for partner engagement in the field, aligning partner marketing strategy with the goals of the GTM team, which includes alignment internally with sales, partner, customer success, and professional services teams to deliver joint go-to-market plans as they pertain to goals and investment alignment. You will be a key leader on the global events marketing team, bringing partner strategy, spend, and alignment to the forefront of our strategy. You will collaborate closely with Product Marketing on leveraging “better together” narratives to drive differentiation and brand awareness in the market, and managing a team of others. This is an exciting opportunity for a results-driven marketer with a strong understanding of B2B SaaS, field and event marketing, and partner relationships. The ideal candidate will combine strategic thinking with hands-on execution to bring compelling partner-focused marketing initiatives to life.

Requirements

Experience: 15+ years of experience in B2B SaaS product marketing, partner marketing, or a related field, with at least 2 years in a leadership role. Experience with customer data platforms, AI, data, or other adjacent solutions is a plus.
Expertise: Deep understanding of B2B SaaS solutions and the partner ecosystem. Proven experience in developing and executing go-to-market strategies with partners.
Leadership: Strong leadership skills with the ability to inspire and align teams across multiple functions and manage cross-functional projects.
Communication: Exceptional written and verbal communication skills. Ability to tailor messaging for diverse audiences and create high-impact marketing collateral.
Analytical Mindset: Ability to analyze data and use insights to optimize partner marketing strategies and campaigns.
Collaboration: Proven ability to work in a fast-paced, collaborative, and cross-functional environment.
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Responsibilities

Partner Marketing Strategy: Develop and execute a comprehensive partner product marketing strategy, ensuring alignment with Treasure Data and partner business goals and revenue objectives. Collaborate with sales leadership, campaign teams, and product marketing to design and launch impactful programs with cloud service providers like AWS and key resellers.
Go-To-Market Execution: Lead go-to-market plans in partnership with sales, product, and partner teams, ensuring product launches and joint go-to-market initiatives are successful and partners have the tools and knowledge they need to drive adoption.
Partner Enablement: Create and deliver partner playbooks, joint case studies, and other marketing assets to drive deeper partner engagement. Curate memorable, meaningful experiences that foster co-selling, opportunity discovery, and pipeline acceleration across the partner ecosystem.
Partner Communications: Establish and manage communication channels to keep partners informed, engaged, and motivated. Drive impactful partner engagement campaigns that foster strong, lasting relationships.
Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams to ensure a unified approach to driving partner success and product adoption. This includes working with the Partner team to drive sponsorships for Agentic World.
Tactical Marketing Planning & Execution: Driven by the business strategy with each partner, produce a joint plan that includes activities like events, webinars, emails, blogs, thought leadership, case studies, etc. Leveraging cross functional resources within Treasure Data and partner teams, drive and execute the plans.
Performance Metrics: Define, track, and report on key performance indicators (KPIs) to assess the effectiveness of partner marketing campaigns and initiatives. Use data-driven insights to continuously improve efforts.

Benefits

Comprehensive medical, dental, vision plans and Employee Assistance Program (EAP)
Competitive compensation packages
Company paid life insurance 3x salary
Company paid short- and long-term disability coverage
Retirement planning (401K) with 4% company match
Restricted Stock Units (RSU)
Flexible Time Off (FTO)
Up to 26 weeks paid parental leave including a post-partum night nurse
Comprehensive support and access to care for everyone, everywhere through Carrot - our global reproductive health and family-building benefit.

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