Director, Partner Marketing

Vasion

3h•Remote

About The Position

Vasion is seeking a Director, Partner Marketing who embodies our core values and is eager to join our dynamic team. We are dedicated to enabling digital transformation for everyone by providing an affordable, integrated SaaS solution that simplifies business operations. Vasion offers a flexible working environment for our 400+ employees around the globe, including at our headquarters in St. George, Utah, and offices in the UK, Germany, and Lehi, Utah. Role Overview We are looking for a Director of Partner Marketing who will be a key leader in our growth marketing organization, responsible for developing and executing comprehensive strategies to drive collaborative marketing initiatives with our global channel partners and technology alliances across AMER, EMEA, and APAC regions. You will play a pivotal role in building and scaling our partner marketing function globally, establishing strong partner relationships across regions, driving joint marketing campaigns, and ultimately contributing to significant revenue growth and market expansion worldwide.

Requirements

8-10+ years of Partner Marketing or Channel Marketing experience with B2B SaaS/technology companies, with demonstrated experience managing global programs
5+ years of experience as a manager of people, with proven success leading, inspiring, and developing high-performing marketing teams across multiple regions
Demonstrated expertise developing and executing comprehensive marketing programs and strategies with diverse global partner types across AMER, EMEA, and APAC, including Distributors, MSPs, VARs, SIs, GSIs, Technology Alliances, and Cloud Service Providers (AWS, Azure, Google Cloud, and others)
Bachelor's degree in Marketing, Business, or a related field
Deep expertise with CRM (Salesforce) and PRM (MindMatrix or similar) systems
Proven experience with multiple partner marketing motions (to partners, through partners, with partners, and meeting in the channel) across global markets
Track record of planning and executing successful integrated campaigns including webinars, thought leadership content, PR, events, and digital marketing in multiple regions
Strong experience managing and optimizing global MDF/co-marketing fund effectiveness and ROI across regions
Proficiency with digital marketing tools and platforms, including marketing automation, social media, content management systems, and analytics tools

Responsibilities

Set the strategic vision and roadmap for global partner marketing, aligning partner strategies across AMER, EMEA, and APAC with company objectives and regional go-to-market priorities
Lead, develop, and scale the global partner marketing team to drive execution of strategies through our partners worldwide
Build and mentor a high-performing global organization of leaders and individual contributors, fostering a culture of excellence and continuous improvement across all regions
Direct the development of channel and alliance sales enablement materials for global markets, including playbooks, datasheets, presentations, webinars, and videos in multiple languages; oversee both new content creation and "partnerization" of existing materials
Serve as a strategic partner with Partner Program Enablement to drive launch plans, positioning and partner-specific content for global deployment Lead the strategy, planning, and execution of integrated joint marketing campaigns and activities with partners across all regions to drive brand awareness, demand generation, pipeline acceleration, and revenue growth
Own and optimize global partner marketing development funds (MDF) strategy, allocation, planning, and ROI measurement across regions
Build and maintain executive-level relationships with partners' marketing and business leaders globally to develop strategic marketing plans that align with mutual goals and objectives
Establish global KPIs and success metrics for partner marketing initiatives; regularly analyze performance across regions, generate insights, and report on program effectiveness to executive leadership
Collaborate cross-functionally with regional and global Product Marketing, Demand Generation, Sales, Revenue Operations, Enablement and other teams to ensure alignment, consistency, and synergy across all partner marketing efforts
Develop and execute annual and quarterly global partner marketing calendars that connect regional partner strategies and company themes into a clear, measurable, and executable plan
Define, design, and continuously enhance the Partner Relationship Management (PRM) portal strategy globally to enable partners with seamless access to sales and marketing collateral across regions
Manage global partner marketing budget and resource allocation across expansion, engagement, and enablement campaigns in all regions
Drive continuous innovation in partner marketing tactics, programs, and technologies globally to maintain competitive advantage in all markets

Benefits

Flexible work environment
Vacation Bonus
Flexible paid time off
Paid parental leave
Competitive pay
A full suite of traditional benefits
Training/Advancement opportunities
401k with company match and immediate vesting
Financial wellness education
Company-contributed HSA
Onsite perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.