Director, Partner Marketing

Justworks•New York, NY

1d•$235,000 - $282,000•Hybrid

About The Position

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. Justworks is looking for a Director of Partner Marketing to build and scale a function that transforms our partner ecosystem into a strategic growth engine. This leader will define how Justworks engages, enables, and grows its network of channel, integration and alliance partners—driving awareness, acquisition, and trust through co-marketing programs and data-driven partner engagement. You’ll establish the vision, frameworks, and programs that empower our partners to drive measurable business impact and ensure partnerships become a consistent and integrated pillar of our end-to-end Go-To-Market motion, driving acquisition and monetization for Justworks and seamless marketing, shopping and user experiences for our customers.

Requirements

Minimum of 10–12 years of experience in B2B marketing, with at least 4 years in partner, channel, or alliance marketing.
Proven experience building or scaling a partner marketing function from early stages.
Strong understanding of co-marketing strategy, partner enablement, and measurement frameworks.
Excellent cross-functional collaboration skills, with experience partnering closely with Sales, Partnerships, and Product Marketing.
Analytical mindset with a track record of using data to guide decisions and measure impact.
Strong communicator who can translate strategy into clear action plans and inspire alignment across teams.

Responsibilities

Develop and execute a Partner Marketing strategy that accelerates growth through channel and integration partners and strategic alliances.
Define the marketing framework for partner lifecycle engagement—from onboarding and enablement to co-marketing and retention.
Build scalable programs that elevate partner visibility and drive measurable pipeline growth, customer adoption and lifetime value.
Collaborate with Partnerships leadership to align marketing priorities, investment, and KPIs with business objectives.
Establish clear reporting and insights on partner performance, marketing ROI, and contribution to pipeline and revenue.
Lead integrated co-marketing initiatives—including campaigns, events, content, and digital programs—that strengthen partner relationships and generate qualified leads.
Build enablement strategies, toolkits, and resources that help partners effectively position and sell Justworks.
Launch partner communications and engagement programs that deliver consistent value and reinforce Justworks’ brand and messaging.
Collaborate with Brand, Product Marketing, and Growth teams to ensure storytelling consistency, channel performance, and measurable outcomes.
Test, measure, and optimize programs to continuously improve partner-sourced pipeline, engagement, and ROI.
Build, mentor, and lead a high-performing Partner Marketing team.
Establish repeatable workflows, governance, and scalable processes for strategic prioritization, campaign planning and execution.
Foster a collaborative, metrics-driven culture focused on outcomes, learning, and iteration.