Sr. Director, Participant Marketing

Corebridge Financial • Houston, TX

6h • Hybrid

About The Position

Lead a team responsible for the formulation, execution, and optimization of the plan participant marketing including all Communication and Education (C&E) strategy and programs in the Retirement Services business. The subject matter expert and “go-to” source for all strategic participant communications programs, including message integration across channels and business lines. Responsible for developing new programs and strategies to retain strategic retirement plans and to deliver and measure powerful outcomes for our clients.

Requirements

• 15+ years group retirement plan participant communications experience
• 10+ years dynamic publishing experience
• 5+ years Salesforce Marketing Cloud experience required
• Advanced relationship building skills
• Must have strong communication and presentation skills including to large groups
• Creative, outside-the-box thinking
• Strong problem-solving skills
• Ability to process and analyze complex information/data
• Advanced multi-tasking skills
• Deadline driven
• Budget management skills
• Strong analytical skills
• Marketing development and operations experience
• Self-motivating/good self-management skills
• Advanced communications skills
• Demonstrated ability to lead others
• Ability to manage large team of marketers
• Advanced collaboration skills

Responsibilities

• Develop new programs and communication strategies to help retain and build on existing client/participant relationships
• Partner with and serve in a leading role with various areas of business to improve the overall client experience and drive core business objectives supporting retention and growth at each stage of the client journey
• Work closely with Communication Consultants (CC) and Relationship Management to develop targeted communication strategies through strategic programs
• Manage and optimize existing communication & education programs designed to drive participant engagement, education, and positive outcomes
• Develop annual/monthly C&E national participant email strategy (includes strategy and content development)
• National event multi-channel communication strategy development
• Lead campaign integration/campaign tracker management
• Manage participant, plan sponsor, and key contact emails
• Website updates
• Toolkit development and deployment
• Build, deploy, and manage e2e triggered dynamic participant journeys (includes strategy and content development)
• Build, deploy, and manage strategic onboarding communications (includes strategy and content development)
• Own Executive Onboarding Toolkit strategy and content development
• Own dynamic video messaging strategy in addition to video development and vendor relationship management
• Partner with Consumer Insights and Data teams to create a 360 data reporting strategy for campaigns and C&E programs
• Coordinate metrics and satisfaction programs
• Lead and optimize improve list management process to feed into marketing databases
• National Webinar Series program strategy and execution
• Group/participant workshop content development and management
• K-12 (back-to-school/end-of-school), new hire, and enrollment support
• Quarterly statement content development and support
• Rapid response project lead and participant email development (market volatility, natural disasters, etc.)

Benefits

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees