Sr. Director, Clinical Marketing

Danaher Corporation • San Jose, CA

3d • Onsite

About The Position

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Cepheid, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. At Cepheid, we are passionate about improving health care through fast, accurate, molecular diagnostic systems and tests. As a member of our team, you’ll get to make an immediate, measurable impact on a global scale, within an environment that fosters career growth and development. Our mission drives us to develop groundbreaking solutions for the world’s most complex health challenges. Together, we bring MORE change to the world. Learn about the Danaher Business System which makes everything possible. As the Senior Director, Clinical Marketing, you will play a pivotal role in shaping and amplifying Cepheid’s clinical voice in the market – driving credibility, influence, and engagement across key healthcare audiences and decision-makers. You will lead the development of a global clinical marketing strategy that positions Cepheid as a trusted authority in molecular diagnostics and infectious disease testing. We are seeking a strategic and visionary Senior Director, Clinical Marketing to lead the creation, alignment, and activation of clinically grounded and evidence-based content and communications to build belief in Cepheid’s value proposition. This high-impact role is responsible for developing a clinical marketing strategy and execution plan to amplify the clinical value of our solutions, align messaging across disease areas to engage healthcare professionals, decision-makers, and influencers across the diagnostics ecosystem. As the clinical marketing lead, you will partner closely with product marketing, medical affairs, value and access, global product management, digital marketing, and commercial teams to ensure that our messaging is consistent, compelling, and strategically aligned. You will drive the development of thought leadership platforms, content frameworks, and omnichannel campaigns that elevate Cepheid’s presence in the market and support commercial growth. This position leads the Clinical Marketing organization and will spearhead initiatives that drive clinical relevance, content harmonization, influencer engagement, and strategic market development. This position reports to the Vice President of Customer Activation and Americas Marketing and is part of the Marketing department located in Sunnyvale, CA and will be an on-site role.

Requirements

• Bachelor’s degree in life sciences, marketing, or related field with 14+ years of relevant experience, or Master’s/PhD with 12+ years
• 4+ years of experience managing people with strong leadership and stakeholder management skills in a matrixed, global organization
• Proven experience in clinical marketing, content marketing, or strategic communications within diagnostics, medical devices, or life sciences
• Demonstrated success in developing and executing content-driven marketing strategies that drive engagement and commercial impact
• Strong understanding of healthcare customer personas, clinical workflows, and decision-making dynamics
• Experience building and managing relationships with external influencers, advocacy groups, and clinical stakeholders
• Exceptional storytelling and communication skills with the ability to translate complex clinical topics into accessible, market-relevant content

Nice To Haves

• Experience in infectious disease diagnostics, molecular testing, or acute care settings and familiarity with U.S. and global healthcare market dynamics, including reimbursement and clinical guidelines
• Proficiency with content management systems, digital marketing platforms, and analytics tools
• Knowledge of regulatory and compliance requirements for healthcare marketing content

Responsibilities

• Define and Execute Clinical Content Strategy: Lead the development and implementation of a global clinical content strategy that aligns with brand positioning and market education goals.
• Lead Influencer and Thought Leadership Initiatives: Identify and engage key external stakeholders (advocacy groups, clinical societies, guideline organizations, healthcare influencers) and create programs that amplify Cepheid’s voice, highlight clinical trends, and reinforce authority in diagnostics.
• Develop New Customer Segments and Messaging: Use market insights and stakeholder feedback to identify emerging clinical specialties and shape content strategies that address their unique needs and priorities.
• Ensure Consistent and Impactful Clinical Messaging: Harmonize narratives across channels and convert clinical and economic evidence into compelling, audience-specific content for healthcare decision-makers.
• Optimize Content Formats and Distribution: Determine the most effective formats and channels (articles, videos, webinars) to maximize engagement and reach target audiences.
• Support Campaigns and Commercial Enablement: Integrate clinical content into global and regional go-to-market strategies, product launches, and provide messaging frameworks, tools, and training for field teams to communicate clinical value confidently.
• Measure and Optimize Impact: Define KPIs for clinical content and thought leadership initiatives; leverage performance insights to refine strategy and maximize influence.

Benefits

• Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.
• Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
• Check out our benefits at Danaher Benefits Info.
• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees