Sr. Director of Marketing

Specialty Dental Brands•Nashville, TN

46d

About The Position

Take your career to the next level at Specialty Dental Brands. Our network of practices provides opportunities for individuals to grow professionally while contributing to the collaborative success of premier dental practices nationwide. We are committed to delivering exceptional products and services to our customers, and we are looking for a dynamic Sr. Director of Marketing to join our team and drive our marketing efforts to new heights. Position Overview: We are seeking a highly experienced and strategic Sr. Director of Marketing to lead our marketing team. The ideal candidate will have a deep understanding of SEO, click advertising, and performance tracking. This role requires a visionary leader with a proven track record of developing and executing successful marketing strategies that drive growth and enhance brand presence.

Requirements

Bachelor’s degree in marketing, Business, or related field (MBA preferred).
10+ years of marketing experience with a strong emphasis on SEO, click advertising, and analytics.
Proven experience in a senior marketing role with leadership responsibilities.
In-depth knowledge of digital marketing tools, platforms, and best practices.
Strong analytical skills with experience in data-driven marketing.
Excellent communication, leadership, and project management skills.
Ability to thrive in a fast-paced and dynamic environment.

Nice To Haves

Experience with marketing automation and CRM systems is a plus.

Responsibilities

Strategic Leadership: Develop and implement comprehensive marketing strategies that align with company goals and objectives, focusing on SEO, click ads, and performance tracking.
SEO Management: Oversee and optimize all aspects of SEO to improve organic search rankings, drive traffic, and increase visibility across search engines.
Paid Advertising: Lead the creation, execution, and optimization of click advertising campaigns across various platforms (e.g., Google Ads, social media) to maximize ROI.
Performance Tracking: Establish KPIs and use advanced analytics to monitor and report on the effectiveness of marketing campaigns, making data-driven adjustments as necessary.
Team Leadership: Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
Budget Management: Develop and manage the marketing budget, ensuring optimal allocation of resources to achieve strategic objectives.
Cross-Functional Collaboration: Work closely with product, sales, and other departments to ensure cohesive and integrated marketing efforts.
Market Research: Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure the company remains a leader in the market.
Brand Development: Enhance brand awareness and reputation through strategic marketing initiatives and partnerships.

Benefits

Opportunity to lead and shape the marketing strategy of a forward-thinking company.
Collaborative and innovative work environment.
Competitive salary and benefits package.
Career growth and development opportunities.

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