Sr. Director, Head of PI & Neuromuscular Marketing

Takeda•Cambridge, MA

3d•Hybrid

About The Position

The Sr. Director, PI and Neuromuscular Marketing is the franchise marketing leader for Takeda’s Primary Immunodeficiency (PI) and Neuromuscular (NM) portfolio within the Plasma Derived Therapies / FTP Business Unit. The role is accountable for defining and executing integrated PI/NM brand strategies across HCP, patient and access channels to achieve market leadership, revenue and profit objectives in a complex rare‑disease environment. This position leads and develops a high‑performing team of HCP, consumer and cross‑functional marketers dedicated to PI and Neuromuscular brands, ensuring that strategies are insights‑driven, omnichannel and aligned with broader Immunology Franchise and FTP priorities. The Sr. Director ensures balanced accountability and strategy alignment across inline PI and Neuromuscular brands and pipeline assets, partnering with asset and launch leads to harmonize positioning, messaging, resource allocation and performance goals. The role is a key member of the Immunology Marketing Leadership Team, working closely with Sales, Market Access, Medical, Patient Services, Analytics and Global teams to ensure cohesive, compliant execution and to maximize impact for patients, HCPs and the business.

Requirements

Bachelor’s degree required; focus in Business, Marketing, Life Sciences or related field preferred.
10+ years of progressive experience in pharmaceutical/biotech marketing and/or related commercial functions, with a significant portion in specialty and/or rare disease markets.
Demonstrated experience leading brand or franchise strategies across multiple products and indications, including responsibility for strategy development, execution and performance management.
Proven people leadership experience managing and developing marketing teams at Manager/Associate Director/Director level.
Strong track record in planning and supporting major launches or indication expansions in specialty or rare disease, in close collaboration with dedicated asset and launch leads.
Deep understanding of the US healthcare ecosystem, including HCP dynamics, payer/access environment, distribution channels and rare disease patient journeys.
Demonstrated ability to interpret complex data and translate insights into strategy; comfort with analytics, KPIs and ROI‑driven decision‑making.
Strong leadership and communication skills with the ability to manage multiple priorities, processes, and stakeholders in a matrixed environment.
Ability to build and sustain collaborative relationships across Sales, Medical, Access, Patient Services, Global and other functions; demonstrates an enterprise mindset.
Comfortable challenging the status quo and driving innovation in marketing strategies, channel mix and ways of working, with a strong focus on patient and customer experience.

Nice To Haves

MBA or other advanced degree.
Prior experience in Primary Immunodeficiency and/or Neuromuscular marketing or closely related franchises.
Experience working in Immunology or Neurology contexts with complex omnichannel, professional engagement and patient strategies.

Responsibilities

Lead the development and execution of integrated PI and Neuromuscular brand strategies across the portfolio, ensuring clear positioning, differentiated value propositions and competitive advantage in rare disease markets.
Own the annual brand and financial planning for PI/NM brands, including target setting, resource allocation and performance tracking, in alignment with Immunology Franchise and FTP portfolio strategies.
Use an insights‑driven approach to develop and refine omnichannel HCP and patient strategies and tactics, partnering with Market Insights, Analytics & Insights and field leadership to incorporate claims, market research, field, and digital data.
Monitor PI/NM brand performance, market dynamics and competitive landscape, recommending strategic and tactical shifts to achieve objectives and close performance gaps.
Provide strategic marketing leadership across inline PI/NM brands and pipeline assets, ensuring balanced accountability, portfolio coherence and clear role definition between asset leads, launch leads and brand owners.
Partner with Global, Medical, Access, Clinical and Program Leadership to align Pipeline asset strategies with the overall PI/NM franchise vision, positioning and long‑range plans.
Ensure that launch plans for pipeline assets are integrated into franchise brand plans and that dependencies, risks and cross-brand trade‑offs are visible and actively managed, while leaving day‑to-day launch ownership with designated asset/launch leads.
Champion a portfolio view of investments and resources across inline and pipeline PI/NM assets to optimize impact, avoid duplication and support disciplined prioritization.
Lead, inspire and develop a team of PI/NM marketers (e.g., HCP, consumer, digital/access), fostering a high‑performance, inclusive culture that upholds Takeda values and prioritizes patient impact.
Set clear objectives and expectations for direct reports, coach on marketing excellence (strategy, execution, analytics, omnichannel), and provide ongoing feedback and development opportunities to build next‑generation marketing leaders.
Ensure effective resource deployment across brands and key initiatives, managing trade‑offs and prioritization in line with franchise and portfolio goals.
Act as a strategic partner to PI and Neuromuscular Sales leadership, aligning brand strategies with sales execution, including targeting, messaging, incentives and field tools.
Partner with Medical Affairs, Thought Leader Liaisons and Therapeutic Area Educators to ensure scientific and disease‑education strategies fully support PI/NM brand objectives and plans for assets.
Collaborate with Market Access and Access Marketing to shape access and reimbursement strategies, value propositions and pull‑through programs for the PI/NM portfolio and pipeline assets.
Ensure alignment with central functions (e.g., Digital & Diagnostic Marketing, Professional Engagement, Congress Planning) to deliver integrated programs and leverage BU‑wide capabilities.
Own the PI/NM marketing budgets, including planning, phasing, monitoring and optimization of spend across brands, channels and major initiatives, ensuring disciplined stewardship of resources.
Ensure all strategies, materials and programs are in full alignment with Takeda Compliance, Legal and Regulatory requirements, leading PRT processes and fostering positive partnerships with reviewers.
Establish robust KPI frameworks and dashboards to track performance against objectives across the PI/NM portfolio and provide clear visibility into progress, risks and opportunities for leadership.