Sr. Director, Global Omnichannel Marketing - Mars Veterinary Health

Banfield Pet Hospital • New York City, NY

28d • Onsite

About The Position

As part of the Mars Petcare family of businesses, Mars Veterinary Health is a global network of veterinary practices made possible by 75,000 Associates who care for millions of pets across nearly 3,000 clinics in more than 20 countries each year. We are committed to leveraging our reach to make a long-term positive impact on people, pets, and the planet and know our Purpose – A BETTER WORLD FOR PETS – starts with the people who care for them. We strive to offer unparalleled veterinary care for pets by first and foremost enabling and empowering our Associates to do what they love, whether in primary, specialty, and emergency care or management and leadership. This role requires associates to work out of a MVH North America hub location – New York City, NY. Why This Role Matters: The Sr. Director, Global Omnichannel Marketing Leads MVH’s global omnichannel, full-funnel, multi-segment consumer services marketing. Turns consumer and category insights into integrated, cross-channel plans and orchestrates execution across paid, owned, and earned touchpoints to drive measurable organic growth. Partners closely with Pet Owner Insights for strategy inputs and measurement, with Client Experience and Operations for execution, with Network and Ecosystem marketers for partnerships and programs, and with CDIO for digital platforms, all ensuring a consistent, seamless consumer experience across channels, banners, and markets. A core focus of this role is working with five banner brands across North America and Europe to bring the global growth strategy to life: driving organic growth while supporting the unique needs of the banners and the 3,000+ hospitals in our network.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field; Master’s degree or MBA preferred.
• 12+ years leading integrated and digital marketing in complex consumer services environments (e.g., financial services, hospitality, multi-location retail).
• Proven success in building omnichannel programs integrating web, app, SEO, organic social/community, local presence, and in-location activation with paid media.
• Demonstrated ability to govern cross-functional marketing plans in matrixed organizations and elevate execution through playbooks, operating rhythms, and clear channel roles.
• Experience driving experimentation and optimization programs to improve acquisition cost and conversion at scale.
• Strong familiarity with modern MarTech for digital/social media, content management, production, testing, journey orchestration, and analytics.
• Skilled at translating strategy into actionable briefs for creative and media partners.

Responsibilities

• Develop omnichannel playbooks and toolkits for banner and hospital teams, including channel roles, audience and offer frameworks, creative specifications, QA, and activation guides.
• Establish channel governance and operating rhythms with Media, Creative Services, Contact Centers, and banner client teams to ensure quality, speed, and compliance across 3,000+ hospital locations.
• Build banner capability and enablement programs that accelerate adoption of best practices while respecting local nuances.
• Define the test agenda for channels and journeys, running in-market experiments and A/B tests to prove incremental impact.
• Use performance insights to scale what works and sunset what doesn’t. Socialize learnings and drive continuous improvement across banners.
• Lead ratings and reviews strategy, response protocols, and community management across banners in partnership with Client Teams and Contact Centers.
• Monitor emerging issues and coordinate rapid response with medical, legal, and brand partners.
• Lead day-to-day direction of creative, content, SEO, social, and digital experience partners.
• Coordinate closely with Publicis on scope, briefs, and performance guardrails.
• Negotiate scopes and SLAs aligned to outcomes, speed, and quality across multiple banners and geographies, creating efficiency through consolidation.

Benefits

• Competitive salary with paid time off & holidays so you can spend time with the people you love.
• Medical, dental, and vision insurance for you and your loved ones.
• Fertility and family-building assistance.
• Paid Parental leave.
• Practice Paid Basic Life Insurance.
• Practice Paid Short- and Long-Term Disability.
• Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match.
• Commuter Benefits.
• Legal Plan.
• Health Savings Account & Flexible Spending Account.
• Mental health support and resources.
• Paid Volunteering.
• Optimum Wellness Plans® for up to three pets.
• Continuing Education allowance & MED hours for eligible positions.
• Student Debt Relief (for full-time DVMs).
• A Variety of discounts including Mars, PetSmart, Royal Canin, fitness, cellular and so much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director