Sr Director, GI Marketing - Promotions

Exelixis • Alameda, CA

5d • $223,000 - $317,000

About The Position

The Senior Director, Marketing - Promotions is responsible for developing and leading the Cabometyx GI promotions team to craft and execute tactics in support of brand strategy.

Requirements

• Master’s degree in related discipline and 13 years of related experience; or BS/BA degree in related discipline and at least 15 years of related experience; or Equivalent combination of education and experience
• Experience in product marketing, field sales, or market research/analysis in the pharmaceutical or biotech industries
• Ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
• Ability to recruit, retain, coach and develop talented individuals
• Effective prioritization and delegation of activities
• Ability to inspire others and create a highly motivational environment
• Talent for blending innovation with pragmatic execution
• Skills to network internally and externally
• Demonstrated strategic thinking, initiative, and creativity
• Strong presentation, verbal, and written communication skills
• Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
• Business travel is required
• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
• May also work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors.
• Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results.
• Networks with key contacts outside own area of expertise.

Nice To Haves

• Patient Marketing, advocacy relations, public relations, digital marketing and sales experiences are a plus
• Oncology experience is strongly preferred

Responsibilities

• Lead, coach and develop the GI promotions team
• Create the US marketing tactical plans for existing and potential new indications of cabozantinib in GI cancers, including Neuroendocrine Tumors, Hepatocellular Carcinoma, and Differentiated Thyroid Cancer.
• Ensure successful execution of compelling promotional tactics for US HCPs and patients across personal and non-personal channels
• Align messaging platform and tactical rollout with brand objectives and strategies
• Ensure key brand messages and materials are effectively communicated at sales meetings
• Oversee the promotions budget, establish goals and metrics, and measure performance
• Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
• Collaborate with the Payor Sales Team to develop promotional materials targeting the managed care audience
• Manage key vendor relationships, including the promotional agency of record
• Foster trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
• Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct

Benefits

• In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan.
• Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.

What This Job Offers

• Job Type: Full-time
• Career Level: Director