Sr. Director, Client Experience Marketing

AMN Healthcare•Dallas, TX

20d

About The Position

Welcome to AMN Healthcare — Where Talent Meets Purpose Ever wondered what it takes to build one of the largest and most respected healthcare staffing and total talent solutions companies? It takes trailblazers, innovators, and exceptional people like you. At AMN Healthcare, we don’t just offer jobs — we build careers that make a difference. Why AMN Healthcare? Because Excellence Is Our Standard: Named to Becker’s Top 150 Places to Work in Healthcare — three years running. Consistently ranked among SIA’s Largest Staffing Firms in America . Honored with Modern Healthcare’s Innovators Award for driving change through innovation. Proud holder of The Joint Commission’s Gold Seal of Approval for Staffing Companies since 2006. Job Summary The Senior Director, Client Experience Marketing is a senior enterprise marketing leader accountable for revenue growth, retention, and client engagement. This role oversees a team of Client Experience Managers who partner with sales and business leaders to deliver account-based marketing, data-driven insights, and innovative engagement strategies. The successful candidate will combine financial discipline, organizational design expertise, and advanced knowledge of CRM systems, intent data platforms, and digital marketing insights to optimize the client journey, influence go-to-market strategy, and drive measurable business outcomes. In addition, this leader ensures that client-facing messaging and thought leadership consistently reinforce AMN’s brand promise and market credibility.

Requirements

Proven ability to drive measurable client growth and retention through account-based marketing.
High credibility and influence with sales and executive leadership.
Strong knowledge of CRM systems, intent data platforms, and digital marketing.
Financial acumen with a track record of delivering ROI on marketing investments.
Experienced in building, developing, and scaling high-performing teams.
Skilled in strategic go-to-market design, thought leadership, and content-driven engagement.
Ability to connect brand strategy with client engagement, ensuring consistency and differentiation across all touchpoints.
Ability to leverage AI and automation to advance client engagement.
Strong understanding of B2B customer journeys; experience in healthcare services or staffing preferred.
Bachelor’s degree required; Master’s degree | Preferred.
15+ years of progressive marketing leadership experience, with at least 7+ years in client marketing, engagement, or Account Based Marketing (ABM) roles.
Management experience in client / corporate marketing role or related position
Demonstrated success in building and leading teams of marketing professionals with direct accountability for pipeline, retention, and revenue outcomes.
Track record of influencing executive stakeholders and leading enterprise-wide initiatives.

Nice To Haves

Master’s degree | Preferred.
Strong understanding of B2B customer journeys; experience in healthcare services or staffing preferred.

Responsibilities

Client Growth & Retention : Lead development and execution of strategies that deepen client relationships, increase retention, and expand revenue across AMN’s offerings.
Account-Based Marketing : Architect and manage ABM programs targeting priority accounts, using insights to accelerate deal cycles, expand client share, and demonstrate clear ROI.
Sales Partnership & Influence : Act as a trusted advisor to sales leadership, co-creating go-to-market strategies, aligning campaigns with sales objectives, and strengthening marketing’s role as a growth driver.
Client Experience Team Leadership : Recruit, lead, and mentor a team of Client Experience Managers, ensuring they are empowered to deliver account-based campaigns, client engagement programs, and measurable business impact.
Insights & Analytics : Leverage CRM systems, intent data, and marketing analytics to improve conversion, optimize pipeline performance, and guide investment decisions.
Digital Collaboration: Partner closely with digital teams to align on web experience, digital campaigns, retargeting, and marketing automation strategies that support client engagement.
Financial Discipline: Develop and manage budgets with rigor, ensuring all client experience initiatives deliver strong ROI, pipeline contribution, and profitable growth.
Organizational Design & Scale : Establish scalable operating models and best practices across the Client Experience team, ensuring consistency, accountability, and agility.
Innovation & AI Enablement : Champion the use of AI and emerging technologies to personalize client experiences, automate workflows, and unlock efficiency.
Go-to-Market Messaging & Thought Leadership : Partner across marketing, sales, and product to ensure client-facing messaging, case studies, and executive-level thought leadership are differentiated, relevant, and support AMN’s position as a strategic partner.
Content for Engagement : Collaborate with content and insights teams to develop assets tailored for ABM and client engagement initiatives, enabling sales and executive leaders with high-value materials that advance conversations.
Brand Stewardship : Ensure all client-facing strategies and campaigns reflect AMN’s brand promise, reinforcing credibility, consistency, and differentiation in the market.
Executive Engagement : Design and oversee regional and national client engagement initiatives that strengthen executive relationships, foster loyalty, and generate measurable results.