Sr. Director, Category Development

Celsius•Boca Raton, FL

11d•Onsite

About The Position

As the Senior Director of Category Development , you’ll lead the Celsius Holdings energy portfolio retailer-facing category strategy across the US and elevate how the Energy category is defined, planned, and grown with our key customers. This is a high-impact commercial leadership role responsible for advancing our category thought leadership, shaping category and assortment strategies with top retailers, and driving mutual growth for CELSIUS®, Alani Nu, and our broader portfolio. You’ll bring deep CPG and beverage category expertise, exceptional commercial instincts, and the ability to influence senior retailers through data-driven storytelling and strong strategic perspective. You’ll also lead and develop a high-performing team of Category Development Managers and Senior Managers while building scalable capabilities that strengthen Celsius Holdings commercial excellence.

Requirements

10–12+ years of progressive experience in Category Development, Category Management, Commercial Strategy, or related CPG commercial roles.
Proven track record influencing senior retail decision-makers at National Accounts.
Strong understanding of syndicated data and retailer data platforms including Circana/IRI, NielsenIQ, SPINS, and retailer portals such as Walmart Luminate and 7E.
Beverage or energy category experience is strongly preferred.
Bachelor’s degree required; MBA preferred.
Exceptional communication and customer-facing presentation skills.
Ability to lead and scale teams in a high-growth environment.
Strong business acumen, analytical skillset, and strategic thinking.
Comfort navigating ambiguity and driving clarity across cross-functional teams.

Responsibilities

Category Leadership & Retail Influence: Define and lead Celsius Holdings portfolio category strategy across US, aligning category vision with enterprise commercial priorities.
Build compelling category narratives, frameworks, and insights that position Celsius Holdings as a category thought leader.
Shape retailer perspectives on assortment, space, flow, pricing, and promotional levers to unlock incremental growth.
Team Leadership & Capability Development: Lead, coach, and develop a team of Category Development Senior Managers, Managers, and Analysts.
Establish standards of excellence, best-in-class tools, and scalable processes for retailer-facing category work.
Cross-Functional Commercial Integration: Partner with Sales, RGM, Shopper Marketing, and Commercial Planning & Enablement to align customer strategies and category priorities.
Integrate category development inputs into AOP, innovation deployment, and Joint Business Planning cycles.
Advanced Analytics & Strategic Insight: Oversee the integration of syndicated, shopper, panel, and retailer data into enterprise category strategies.
Lead category forecasting, whitespace identification, and long-range category roadmapping.