Sr. Director, Category Development

Celsius•Boca Raton, FL

12d•Onsite

About The Position

As the Senior Director of Category Development, you’ll lead the Celsius Holdings energy portfolio retailer-facing category strategy across the US and elevate how the Energy category is defined, planned, and grown with our key customers. This is a high-impact commercial leadership role responsible for advancing our category thought leadership, shaping category and assortment strategies with top retailers, and driving mutual growth for CELSIUS®, Alani Nu, and our broader portfolio. You’ll bring deep CPG and beverage category expertise, exceptional commercial instincts, and the ability to influence senior retailers through data-driven storytelling and strong strategic perspective. You’ll also lead and develop a high-performing team of Category Development Managers and Senior Managers while building scalable capabilities that strengthen Celsius Holdings commercial excellence.

Requirements

10–12+ years of progressive experience in Category Development, Category Management, Commercial Strategy, or related CPG commercial roles.
Proven track record influencing senior retail decision-makers at National Accounts.
Strong understanding of syndicated data and retailer data platforms including Circana/IRI, NielsenIQ, SPINS, and retailer portals such as Walmart Luminate and 7E.
Exceptional communication and customer-facing presentation skills.
Ability to lead and scale teams in a high-growth environment.
Strong business acumen, analytical skillset, and strategic thinking.
Comfort navigating ambiguity and driving clarity across cross-functional teams.
Bachelor’s degree required

Nice To Haves

Beverage or energy category experience is strongly preferred.
MBA preferred.

Responsibilities

Define and lead Celsius Holdings portfolio category strategy across US, aligning category vision with enterprise commercial priorities.
Build compelling category narratives, frameworks, and insights that position Celsius Holdings as a category thought leader.
Shape retailer perspectives on assortment, space, flow, pricing, and promotional levers to unlock incremental growth.
Lead, coach, and develop a team of Category Development Senior Managers, Managers, and Analysts.
Establish standards of excellence, best-in-class tools, and scalable processes for retailer-facing category work.
Partner with Sales, RGM, Shopper Marketing, and Commercial Planning & Enablement to align customer strategies and category priorities.
Integrate category development inputs into AOP, innovation deployment, and Joint Business Planning cycles.
Oversee the integration of syndicated, shopper, panel, and retailer data into enterprise category strategies.
Lead category forecasting, whitespace identification, and long-range category roadmapping.