Sr. Director, Brand

PracticeTek • San Diego, CA

2d • $200,000 - $210,000 • Hybrid

About The Position

Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go! We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity. We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together. At PracticeTek, you’ll get to: Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs. Team up with passionate, talented people who care deeply about patients, providers, and making a difference. See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone. Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development. Why You’ll Love It Here As part of the TekTribe, you’ll enjoy: Comprehensive health, dental, and vision coverage options Wellness benefits that support lifestyle, behavioral health, and overall wellbeing Flexible paid time off, sick time, and 10 company-paid holidays 401(k) plan with company match to help you build your future Culture Committee driving initiatives that spark connection, fun, and belonging A workplace powered by innovation, collaboration, and energy every day

Requirements

• 10–15+ years in brand, communications, or integrated marketing roles; experience across enterprise and product brands.
• Proven success owning brand strategy and execution end-to-end in a high-growth environment.
• Strong portfolio of brand storytelling across digital, PR, campaigns, and internal communications.
• Demonstrated ability to operate as a “team of one” while building toward future scale.
• Expert in messaging development, narrative strategy, and earned media.
• Adept at managing creative agencies and cross-functional stakeholders.
• Data-driven approach to brand performance and measurement.

Responsibilities

• Brand Strategy & Architecture
• Define and maintain the PracticeTek enterprise brand narrative, positioning, and visual identity.
• Build and govern the brand architecture across all product brands to ensure clarity, consistency, and market differentiation.
• Develop and manage the employer/employee brand strategy to support talent acquisition, retention, and culture.
• Integrated Brand Execution
• Lead development of multi-channel brand campaigns across paid, owned, earned, and internal channels.
• Create core brand assets: messaging frameworks, playbooks, creative guidelines, and content templates.
• Partner with product marketing, growth marketing, HR/People, and GTM leaders to ensure brand alignment across every touchpoint.
• PR & Communications
• Own corporate communications and media relations; develop proactive PR strategy tied to business goals.
• Prepare leadership for media interactions; develop messaging, briefing docs, and narrative angles.
• Manage response for reactive issues and reputation risks.
• Agency + Vendor Management
• Source, evaluate, and manage creative, PR, and brand agencies.
• Set scopes, drive accountability, and ensure agency output meets brand and business expectations.
• Optimize budget allocations across brand initiatives for maximum ROI.
• Cross-Functional Leadership
• Act as the brand steward and internal evangelist across PracticeTek’s portfolio.
• Partner tightly with HR for employer brand, with Product/GTM for product brand, and with Exec team for corporate narrative and announcements.
• Influence without authority; build trust with senior stakeholders.
• Hands-On Execution
• Build while doing: write copy, develop briefs, manage shoots, support design needs, drive timelines.
• Stand up scrappy processes that can scale as the company grows.
• Track and report brand performance metrics (awareness, sentiment, attribution, funnel lift, and talent impact).

Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 251-500 employees