Sr. Director, Brand Marketing

LendingTree•Charlotte, NC

About The Position

We are seeking a visionary Head of Brand Marketing to lead a monumental brand renaissance and drive our next level of growth. This is a rare, hands-on chance to own the evolution of our brand identity, translate our strategy into action, and elevate us to be the undisputed best place to shop for financial services in the minds of everyday Americans. This role demands a powerful blend of creative leadership, brand transformation experience, and a performance-minded marketing strategy. Your Mission: Build the Future Brand This is a true builder role where you will act as both a strategic leader and a hands-on builder to personally drive early creative development and messaging. You will start with a small team (2 ICs) and leverage agency partners to achieve high-impact early wins while simultaneously building a scalable, best-in-class brand marketing capability. Architect the Brand Platform: Translate the brand strategy into a full platform, identity system, and cross-company playbook. Define the clear brand promise, narrative, and value proposition. Drive Brand Transformation: Evolve the visual identity, voice, and design system to create a more emotional, modern, and differentiated brand. Build governance and processes to ensure consistency across every brand touchpoint. Unify Storytelling & Performance: Develop unified messaging architectures and CTAs that support both brand storytelling and strong performance outcomes across all channels, including paid media, website, and product surfaces. Embed Brand in Product: Partner directly with Product, UX, and Editorial teams to ensure the brand comes to life throughout the customer journey—from acquisition to on-site flows to in-product content.

Requirements

Transformation Veteran: 10+ years in brand strategy or integrated marketing leadership with proven success rebuilding or transforming a major brand.
Digital & Product Acumen: Demonstrated experience partnering closely with Product/UX to embed brand principles into the design and content of digital customer experiences.
The Builder Mindset: An inspirational, collaborative leader who is energized by building a capability from the ground up. Comfortable operating in ambiguity while creating clarity, structure, and repeatable systems.
Budget Ownership: Experience managing an omnichannel 7 figure budget
Brand & Identity Mastery: Expert in defining brand identity systems, narrative development, design language, and brand governance/toolkits.
Integrated Performance Marketing: Strong ability to connect brand marketing to measurable performance outcomes, with frameworks for measurement and iteration.
Product-Brand Integration: Deep understanding of how to bring brand strategy into product surfaces, web experiences, and customer journeys.
Messaging & Communication: Mastery in simplifying complex value propositions and creating unified messaging architectures across all marketing channels.
Hands-On Execution: Capable of personally driving early creative development, messaging, and experience design while building a long-term capability.
Inspirational Leadership: Proven ability to unify cross-functional teams

Nice To Haves

Sector Expertise is a BIG Plus: Experience ideally within financial services, fintech, or another complex consumer category is a significant advantage.