Sr. Digital Marketing Manager

Neurocrine Biosciences • San Diego, CA

1d

About The Position

Develop and implement best-in-class integrated experiences for key brand audiences which will increase marketing effectiveness and advance our digital marketing roadmap.

Requirements

• BS/BA degree in Marketing, Business or related field and 8+ years of relevant digital marketing experience, including experience analytics oversight; including search, CRM, social media and Google analytics.
• Experience with marketing automation and client database management experience.
• Proven results with planning, execution and optimization of SEO, social and online marketing programs and initiatives.
• digital marketing management and hands on experience, preferably with a pharmaceutical or biotech organization; other digital experience will also be considered OR Master’s or MBA Preferred and 6+ years of similar experience noted above
• Demonstrated expertise in digital marketing management within a pharmaceutical or Biotech organization
• Advanced knowledge of audience activations across digital channels - preferably experience with CDPs/DMPs
• Strong knowledge of customer data (first, second, third-party), identity resolution, and audience segmentation strategies
• Strong knowledge of marketing automation and CRM integration - preferably Salesforce or similar
• Strong knowledge of content management and digital asset management systems - preferably Adobe, Veeva or similar
• Demonstrated knowledge of project management systems and alternative ways of working - preferably JIRA, Workfront and agile methodology
• Ability to effectively manage multiple projects and vendors
• Demonstrated proficiency in the PowerPoint, Word and Excel
• Anticipates business and industry issues; recommends relevant process / technical / service improvements
• Demonstrates broad expertise or unique knowledge
• Considered an expert within the company & may have external presence in area of expertise
• Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team
• Ability to work as part of and lead multiple teams
• Good leadership, mentoring skills and abilities, typically leads lower levels and/or indirect teams
• Excellent computer skills
• Excellent communications, problem-solving, analytical thinking skills
• Sees broader picture and longer-term impact on division/company
• Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
• Excellent project management, strong project leadership skills

Responsibilities

• Champion brand strategy across all touchpoints, ensuring continuity & cohesion of messaging, visual identity, and narrative so that brand objectives are consistently translated and reinforced across all channels
• Lead day-to-day brand website management and content execution, collaborating with Omnichannel Marketing to implement approved personalization and search optimization initiatives
• Work with Omnichannel capabilities to advance audience intelligence and segmentation strategies within Salesforce Data Cloud and Marketing Cloud and develop business processes
• Partner with Omnichannel Marketing to support platform integration and advancement of the omnichannel roadmap across audience, consent, and content management systems
• Support unbranded and brand-level search optimization efforts across web and digital channels, in alignment with organizational SEO standards and omnichannel strategy
• Partner with omnichannel strategists and brand teams to contribute to the strategic development and execution of audience, content and media initiatives
• Assess brand channel performance and collaborate with Omnichannel Marketing and analytics partners to identify optimization opportunities
• Execute brand campaigns across web, search, SMS, paid, and social channels in alignment with established omnichannel standards, identifying opportunities to improve campaign performance and customer experience
• Manage agency and vendor support through strong project management, cross-functional collaboration and strong communication skills
• Evaluate and manage vendor relationships, ensure SLAs are met and operational excellence is maintained while handling escalated issues, budget, and contract management for vendor services
• Perform other duties as assigned

Benefits

• retirement savings plan (with company match)
• paid vacation, holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager