Sr Digital Experience & Optimization Manager

Uber Freight•Chicago, IL

14h•$110,000 - $129,800•Hybrid

About The Position

The Senior Digital Experience Manager owns and optimizes Uber Freight’s owned digital properties, ensuring every visitor interaction reflects the brand, reinforces core messaging, and drives meaningful conversion. This role is responsible for the corporate website, landing page ecosystem, and on-page SEO and GEO strategy, with a focus on maximizing discoverability, engagement, and performance across the full funnel. As the end-to-end owner of website experience, this leader balances UX, content, technical health, and conversion outcomes to continuously improve digital impact.

Requirements

5–7 years of experience managing corporate websites and digital properties in a B2B environment
Hands-on CMS ownership experience, preferably Contentful or similar headless CMS platforms
Proven track record running A/B and multivariate testing programs with measurable CRO impact
Strong SEO expertise including technical SEO, on-page optimization, schema, and internal linking
Experience with analytics and measurement tools including Google Analytics, Tag Manager, and dash-boarding platforms
Experience partnering closely with performance marketing, content, brand, and campaign teams
Ability to interpret funnel behavior and translate insights into UX, design, and content decisions

Nice To Haves

Experience in SaaS, logistics, freight, marketplaces, or technology platforms
Familiarity with GEO and AI-driven discovery surfaces
Experience with heatmapping and session replay tools such as Hotjar or FullStory
Working knowledge of HTML and CSS for QA and light troubleshooting
Exposure managing marketing and compliance integrations such as HubSpot, Greenhouse, and OneTrust
Experience with testing platforms such as Optimizely, VWO, or equivalent tools

Responsibilities

Own the strategy and day-to-day management of the corporate website, including structure, UX, navigation, and information architecture
Manage Contentful CMS and website integrations with third-party platforms including HubSpot, Greenhouse, and OneTrust
Plan and execute site updates, redesigns, and landing pages aligned to campaign and lifecycle priorities
Own Google Analytics, Tag Manager, and related tools to ensure accurate measurement and actionable insights
Ensure technical excellence across page speed, accessibility, mobile performance, and security compliance
Lead ongoing A/B and multivariate testing across landing pages and web experiences
Partner with Growth and Performance Marketing to improve post-click conversion and lead capture
Analyze funnel behavior to identify friction points and recommend UX, content, or design improvements
Own on-page SEO and GEO strategy including metadata, schema, internal linking, and keyword integration
Partner with Performance Marketing to align on off-site SEO and content strategy
Monitor performance and continuously refine optimization tactics for both traditional and AI-driven discovery surfaces
Partner with Brand and Content teams to ensure web experiences reflect brand standards, tone, and messaging
Implement campaign-specific landing pages and microsites in coordination with Growth and Brand
Manage content updates, tagging, and version control within the CMS
Partner with GTM Strategy and Operations to define KPIs for traffic, engagement, and conversion
Deliver ongoing analytics and insights to Growth, Brand, and Solutions teams
Produce monthly digital health dashboards and performance readouts

Benefits

Employees working more than 30 hours in the US at Uber Freight are eligible for benefits like a company sponsored health plan, dental and vision benefits, 401k match, financial and mental wellness benefits, parental leave, short- and long-term disability coverage, life insurance and more.
US based employees may also be eligible for a performance or sales incentive bonus program, participation in Uber Freight equity awards, and other types of compensation depending upon the role.

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