Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us. The American Heart Association has a great opportunity for a Senior Integrated Digital Experience Manager . This position can be home based. The senior manager leads the strategy and execution of personalized, modular content across the American Heart Association’s digital platforms. This role works in a cross functional team to help define and manage our personalization strategy and has deep expertise in CRM, CMS and CDP systems. Has experience in defining content frameworks, taxonomies, and workflows that enable scalable, omnichannel content delivery through web, email, and related channels to create a high-performing and measurable personalization strategy. This senior manager will work in close collaboration with the content and channel strategy team, SEO, business stakeholders, and marketing teams. This leader ensures content is structured and segmented so that it can be delivered on our platforms in terms of user behaviors, journeys, and personas. The role serves as the SME for personalization and helps align segmentation models and KPIs with audience needs and campaign goals, guiding the development and implementation of modular content and personalization tooling. This position also manages the Digital Marketing Operations Manager to ensure workflows and execution processes are in place for our team to support the digital marketing team. The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally. #TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn , Instagram , Facebook , X , and at heart.jobs .