Sr. Digital Customer Marketing Manager

Logitech

23h • Hybrid

About The Position

Logitech is seeking an experienced Sr. Digital Customer Marketing Manager to lead collaborative efforts designed to drive growth and optimize their presence within key retail partner e-commerce platforms. This role requires a results-oriented individual with a proven ability to design and execute impactful marketing programs, deliver measurable ROI, and maximize share of search and product visibility on partner websites. As the primary liaison between Logitech and its retail partners, this manager will leverage data-driven strategies to improve customer engagement, conversion rates, and overall revenue growth. Responsibilities include creating tailored marketing initiatives that align with partner goals while enhancing Logitech’s brand presence and performance metrics. The position is located in the Minneapolis Metro Area and requires travel for internal meetings, industry conferences, and regularly on-site for customer visits to strengthen partnerships and ensure account growth.

Requirements

• Exceptional experience in digital marketing, e-commerce strategy, or retail marketing, with a proven track record of success in driving ROI.
• Deep understanding of e-commerce platforms and search optimization tools.
• Analytical mindset with strong proficiency in data analysis and ROI modeling.
• Exceptional communication skills with a demonstrated ability to lead cross-team collaboration and influence external partners.

Nice To Haves

• Hands-on experience in creating impactful digital marketing programs for retail e-commerce platforms.
• Experience working within a digital marketing agency or collaborating closely with one.
• Familiarity with working in fast-paced environments that require agile and iterative problem-solving.

Responsibilities

• Develop and execute innovative marketing programs and campaigns tailored to the retail partner's e-commerce platform.
• Collaborate with product and brand teams to create compelling digital content (e.g., product pages, videos, images, and descriptions) optimized for search functionality and consumer engagement.
• Use data insights to strategically influence product visibility and ensure alignment with Logitech’s growth objectives.
• Define KPIs and measure the success of marketing programs to calculate ROI and drive continuous improvement in performance.
• Analyze sales performance, customer behavioral data, traffic, conversion, and share of search metrics.
• Regularly review and assess campaign metrics, adjusting strategies based on key insights and learnings.
• Identify opportunities for improving the retail partner’s platform presence, such as SEO enhancements, content optimization, and functionality improvements.
• Collaborate with stakeholders to ensure Logitech’s products remain top-of-mind in search rankings and overall visibility.
• Implement strategies to defend and grow Logitech’s share of search within critical categories.
• Partner closely with internal teams (sales, marketing, e-commerce, and analytics) to ensure alignment with broader Logitech goals and priorities.
• Act as the primary point of contact for the retail partner, building positive relationships and enabling seamless collaboration.
• Stay abreast of competitive activity within the partner’s platform and adjust strategies as needed.
• Develop strategies to surpass incremental sales goals while supporting overall category growth.
• Provide recommendations for new marketing opportunities or initiatives based on shifts in consumer trends and product performance data.
• Drive promotions and seasonal campaigns aimed at boosting visibility and sales.

Benefits

• Comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future.
• Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees