Sr. Digital Content Producer, WTKR

The E.W. Scripps Company•Norfolk, VA

38d•Onsite

About The Position

WTKR, The E.W. Scripps Company CBS affiliate in Norfolk, Virginia, is searching for a Senior Digital Content Producer to join our team. In this role you will organize, write and update content on digital platforms with a focus on all Scripps local news websites, mobile apps, and social media platforms. specializes in niche medium such as video or data visualization.

Requirements

BS/BA in related discipline preferred or equivalent years of experience
Generally 5+ years of experience in related field preferred
Must be skilled with Content Management Systems, Audio Editing, Image Editing, and current social media trends and tactics
Must have a strong desire to focus on web-based content
Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking
Must have knowledge and experience with image and video editing programs (Canva, Adobe Photoshop/Premiere, Final Cut)
Must have working knowledge of how to use and update social media platforms, including experience with social scheduling tools
Must have strong news judgment and the ability to direct digital coverage of breaking news and other high-visibility events.

Nice To Haves

Digital analytics experience a plus

Responsibilities

Write, edit, publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks.
Deliver compelling content using current production and web-delivery tools.
Optimize the user experience by being attentive to live web metrics and user experience best practices.
May catalogue and organize archived content.
Create content that is aligned with and enhances the brand; enhance content with outside links, maps, slideshows.
Apply Search Engine Optimization (SEO) best practices to every piece of content.
May update and interact with fans/followers on social media.
Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics.
Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.
Build out special sections and site features to enhance coverage and increase user engagement.
Work with other departments, including sales and marketing and as needed for on-site and/or station initiatives that require content integration.
Perform other duties as assigned.