Digital Content Producer

Audacy • MN-Minneapolis, MN

10h • Onsite

About The Position

WCCO is seeking a talented multi-platform digital creator to originate and supervise the design and development of a variety of campaigns for all of our platforms. The Digital Content Producer helps bring the station’s on-air brand to life online; creating, curating, and publishing compelling digital content across web, social, and streaming platforms. This role is part storyteller, part strategist, and part digital journalist — connecting fans to the station’s shows, hosts, and community through smart, engaging, and timely digital work.

Requirements

• Bachelor’s degree preferred
• 3-5 years of experience producing, editing, and distributing digital content
• Solid current events judgment, ability to work under deadline with strong writing skills
• Experience with content management/online publishing systems
• Command of best practices on all social media platforms
• Understands web and social analytics and how to interpret data
• Experience using Adobe Creative Suite, including Photoshop, Canva and Audition, or other comparable photo and audio editing software

Nice To Haves

• You’re a digital-savvy creative who lives at the intersection of journalism and pop culture.
• You love finding fresh ways to turn on-air moments into digital stories.
• You understand that a radio station isn’t just on the dial — it’s everywhere the audience is — and you know how to make great local content shine across every screen and stream.

Responsibilities

• Create and publish digital content (articles, video clips, podcasts, social posts, graphics, and more) that extend the reach of the station’s on-air programming.
• Collaborate with show hosts and producers to identify daily and long-term content opportunities that enhance listener engagement online.
• Write, edit, and optimize posts for the station website and social channels, ensuring strong headlines, SEO best practices, and consistent brand voice.
• Produce and post audio/video segments for on-demand and social platforms (including podcast feeds, YouTube, Instagram, and TikTok).
• Monitor analytics and performance metrics to track engagement, audience growth, and content effectiveness — adjusting strategies accordingly.
• Contribute to social media strategy, helping shape how the station interacts with listeners and drives tune-in through digital storytelling.
• Stay current on digital trends, local news, and cultural moments that align with the station’s identity and audience.
• Support marketing and promotions with digital creative and event coverage when needed.

Benefits

• a health care coordinator
• medical
• dental
• vision
• mental health
• telemedicine
• flexible spending accounts
• health savings account
• disability
• life insurance
• critical illness
• hospital indemnity
• accident insurance
• paid time off (sick, flex-time away/vacation days, personal, parental, volunteer)
• 401(k) retirement plan
• student loan payment assistance program
• legal assistance
• life assistance program
• identity theft protection
• discounted home and auto insurance
• pet insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees