Digital Content Producer, WTKR

Scripps • Norfolk, VA

8d • Onsite

About The Position

WTKR, The E.W. Scripps Company CBS affiliate in Norfolk, VA, is searching for a Digital Content Producer to join our team. In this role you will organize, write, edit, and update both written and video news content. You will creatively showcase this content while being aligned with the station's and/or Scripps brand.

Requirements

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 3+ years of experience in related field preferred
• Proven writing skills, including strong grammar and attention to detail, developed from working for a professional or student news organization
• Skilled with content management systems, video editing, image editing and social networking
• Must have a strong desire to focus on web-based content
• Strong relationship building skills that are essential to newsroom collaboration, along with creativity and ability to handle deadlines and multi-tasking
• Must have working knowledge of how to use and update social media platforms
• Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website
• Must have demonstrated experience with creative video editing for social and web platforms with a knowledge of video editing software

Responsibilities

• Turn breaking news, enterprise stories, press releases, third party sources, or news tips into unique articles on the web, including but not limited to headlines, thumbnails, short news alerts and teases, interactive embedded elements, outside links, maps, slideshows and custom modules.
• Post articles to social media to drive engagement and web clicks.
• Cut video and assign engaging metadata for YouTube, website, app, OTT and third-party services.
• Build and monitor livestreams to various platforms.
• Edit platform-specific social media graphics to showcase storytelling.
• Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online with attention to grammatical detail.
• Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos and graphics.
• Build out special sections and site features to enhance coverage and increase user engagement.
• Update and interact with fans/followers on social media.
• Optimize the user experience by tracking live web metrics and user experience best practices.
• Apply Search Engine Optimization (SEO) best practices to every piece of content.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees