Sr. Digital Content Communications Specialist

Mercury Insurance Services, LLC

About The Position

Position Summary: The Sr. Digital Content & Communications Specialist is a key team member responsible for integrating, optimizing, and evolving the digital platforms, tools, and processes that support all sales and field communications. This role bridges communications, marketing technology, and analytics—ensuring the right content reaches the right audience at the right time and delivers measurable business value. Working closely with functional stakeholders, this role ensures best-in-class digital engagement, drives innovation, and leverages performance data to continuously improve communication effectiveness and efficiency throughout the agent network. The Sr. Digital Content & Communication Tech Lead reports to the Manager of Business Content & Communication.

Requirements

3+ years of experience working with digital marketing tools, content management systems, or marketing operations.
Experience managing digital channels and platforms and working in cross-functional teams.
Experience in the P&C insurance industry and working cross-functionally with teams such as marketing, field/sales, compliance, or IT.
Strong technical, analytical, and project management skills.
Proficiency with CMS, email platforms, digital analytics tools, and marketing technologies.
Understanding of digital compliance and accessibility best practices.
Collaborative team player able to translate technical concepts for non-technical stakeholders.
Creative problem-solver with an innovative, continuous-improvement mindset.
Excellent organizational skills and attention to detail.
Bachelor’s degree in Marketing, Communications, Information Technology, Digital Media, or a related field.

Nice To Haves

Experience supporting digital transformation, content automation, or digital adoption projects.
Proven record of analyzing and reporting on digital content effectiveness.
Experience implementing or administering marketing automation or personalization tools.
Ability to design and interpret dashboards and reports.
Strong presentation and communication skills.
Advanced degree or certifications in Marketing Technology, Digital Strategy, Data Analytics, or a related discipline.

Responsibilities

Digital Content Integration & Delivery Oversee the end-to-end integration and publishing of communications across digital platforms (intranets, portals, email, content management systems, mobile apps, etc.), ensuring resources are accessible, timely, and relevant to agency and field audiences.
Marketing Technology Management Evaluate, implement, and optimize marketing technology stacks—including content management systems (e.g., Seismic), analytics platforms, email marketing tools (Hubspot), and other MarTech solutions used to deliver and track communications.
Channel Optimization & Innovation Identify and champion new digital formats, channels, and delivery techniques to enhance engagement, reach, accessibility, and operational efficiency for all agent and sales-facing content.
Performance Analytics & Reporting Track, analyze, and report on content performance metrics (engagement, open/click rates, usage, etc.), partnering with content creators to interpret findings and develop actionable recommendations for continuous improvement.
Stakeholder Collaboration Work closely with cross-functional teams to ensure seamless integration, alignment, and performance of all digital communication efforts.
Content Governance & Compliance Maintain best-practice processes for version control, content tagging, platform administration, and digital compliance requirements (including accessibility standards).
Continuous Learning & Tech Enablement Stay up to date on digital marketing trends, emerging platforms, and MarTech innovations. Proactively recommend and implement pilot programs, process enhancements, or new tools that add strategic value to the organization.

Benefits

Competitive compensation
Flexibility to work from anywhere in the United States for most positions
Paid time off (vacation time, sick time, 9 paid Company holidays, volunteer hours)
Incentive bonus programs (potential for holiday bonus, referral bonus, and performance-based bonus)
Medical, dental, vision, life, and pet insurance
401 (k) retirement savings plan with company match
Engaging work environment
Promotional opportunities
Education assistance
Professional and personal development opportunities
Company recognition program
Health and wellbeing resources, including free mental wellbeing therapy/coaching sessions, child and eldercare resources, and more