Sr. Demand Marketing Manager (Demand & Growth)

Shift Paradigm • Austin, TX

11d • $90,000 - $140,000 • Remote

About The Position

The Role This is an internal role focused on driving SH/FT’s own demand and growth marketing. As the Sr. Demand Marketing Manager, you’ll be responsible for creating and executing programs that generate real pipeline (leads that convert) for our business. You’ll work closely with our Growth Advisory team, department heads, Customer Success, and leadership to design campaigns that connect strategy to revenue outcomes. This isn’t a “run the playbook” role. You’ll have the freedom to build, test, and scale what works, while being supported and mentored by experienced growth executives who will challenge you to think strategically and operate with precision. It’s a hands-on role for someone who can move between strategy and execution comfortably, who understands how demand works across a complex B2B funnel, within the professional services and consulting sector, and who’s ready to grow into a future marketing leader at SH/FT.

Requirements

• 7 or more years of B2B marketing experience, ideally in a marketing, sales, or RevOps services organization
• Proven ability to build and optimize demand generation programs that drive measurable pipeline and revenue
• Strong understanding of marketing operations, analytics, and RevOps alignment
• Hands-on experience running multi-channel marketing programs across digital, ABM, content, and events
• Strategic thinker who can also roll up your sleeves and execute
• Comfortable working with martech tools such as marketing automation, CRM, CDP, and analytics platforms (experience and expertise in Marketo, Salesforce Sales Cloud/CRM, Apollo a plus)
• Excellent communicator who can work cross-functionally and influence without authority
• Self-directed, curious, and accountable, with a bias toward action and results
• Interest in experimenting with AI and automation to improve marketing performance
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)

Responsibilities

• Design and execute integrated marketing campaigns that generate qualified pipeline for Shift Paradigm (web, social, email, events, etc.)
• Translate high-level growth strategy into clear, actionable marketing plans
• Own the marketing funnel, from messaging and positioning through campaign execution and optimization
• Partner closely with the Growth Advisory team, Customer Success, and leadership to align marketing with business goals
• Define, track, and report on the metrics that matter most to the business
• Leverage data, automation, and AI tools to make marketing more efficient and targeted
• Build, test, and scale multi-channel campaigns across paid, content, web, email, ABM, and events
• Manage agency and vendor relationships to ensure performance and ROI
• Continuously evaluate performance and propose improvements across strategy, tools, and processes
• Champion a data-driven culture across marketing and growth
• Manage 1-2 direct reports initially as well as dotted line resources

Benefits

• Shift Paradigm offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees