Sr. Demand Generation Manager

Workday

1d•Hybrid

About The Position

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team The Global COE Marketing team drives demand generation strategy across all regions — AMER, EMEA, and APJ — fueling qualified pipeline that directly supports revenue growth. The team sits at the intersection of sales, product marketing, and regional GTM, translating company priorities into integrated marketing programs that move buyers through the funnel. What makes this team exciting to be part of? This team operates at the heart of a hyper-growth organization with global scope and real pipeline accountability. Members work cross-functionally with sales leadership, regional marketers, and GTM partners, giving them broad exposure and the opportunity to drive measurable business impact. The pace is fast, the work is strategic, and the expectations are high — ideal for someone who wants ownership and visibility. About the Role The Demand Generation Manager is the engine behind the team's pipeline contribution. This role owns end-to-end demand programs that convert awareness into qualified pipeline across segments and regions, serving as the connective tissue between marketing strategy and sales outcomes.

Requirements

8+ years of experience with demand generation and campaign strategy
8+ years of experience in revenue tracking MQL-to-pipeline conversion, reporting on funnel metrics, and surfacing insights proactively
Extensive experience in end-to-end ownership of webinars and field events, with structured planning 8–12 weeks out.
Proficiency in campaign execution and data hygiene across marketing platforms.
Experience in strategic planning and campaign planning aligned to business priorities across quarters.

Nice To Haves

Strong communication skills including timely reporting and stakeholder updates without prompting.
Cross-Functional collaboration with the ability to manage stakeholders and drive coordination.

Responsibilities

Own pipeline contribution targets for demand programs across assigned regions and segments; track and report pipeline influence weekly.
Lead email, media, paid programs: demand multi-channel integrated, for reporting) optimization, launch, build, (strategy, lifecycle campaign).
Own planning and execution of all assigned webinars and field events from kickoff through post-event nurture, with stakeholder check-ins established 8–12 weeks in advance .
Deliver weekly demand generation performance summaries and maintain a live dashboard tracking campaign KPIs: impressions, MQLs, pipeline influenced, conversion rates .
Maintain a proactive communication cadence with regional counterparts (EMEA, APJ, AMER) and serve as the demand generation point of contact for the sales organization content syndication, webinars, ABX.

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