Sr. Director, Demand Generation

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1d•Remote

About The Position

We’re looking for a Demand Generation Leader to own pipeline creation and acceleration across our go-to-market motion. This role is responsible for building, executing, and optimizing campaigns that drive qualified demand and measurable revenue impact. You’ll run and manage campaigns across channels and bring structure, prioritization, and repeatability to demand gen, while building a team to help us support our rapid growth. This role sits at the intersection of marketing, sales, and RevOps, and will be measured by pipeline and revenue outcomes, not just leads.

Requirements

6–10 years of experience in B2B demand generation
Proven track record of driving pipeline in a SaaS or tech company
Hands-on experience with paid channels and marketing automation
Strong analytical skills and comfort with funnel metrics
Hands-on experience with AI tools
Experience building and motivating high performing teams

Nice To Haves

Experience at a rapidly scaling B2B SaaS company
Familiarity with PLG or hybrid sales motions
Experience owning budget and forecasts
Comfort wearing both strategic and execution hats

Responsibilities

Own pipeline generation
Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)
Drive MQL → SQL → pipeline with clear hypotheses and targets
Own quarterly pipeline goals in partnership with Sales and RevOps
Build a scalable program and team
Design and run lead capture, nurture, and re-engagement programs
Improve lead quality through segmentation, scoring, and routing
Partner with content and product marketing on offers that convert
Track and analyze funnel performance from first touch through opportunity
Optimize for CPL, conversion rates, and pipeline efficiency
Run experiments to improve channel performance and campaign ROI
Work closely with Sales on ICP definition, messaging, and feedback loops
Partner with RevOps on attribution, reporting, and tooling
Align with Product Marketing on positioning and launches
Manage campaign calendars, budgets, and vendors
Help define demand gen best practices as a leader of a small but growing team
Contribute to GTM planning and forecasting