Sr Demand Generation Manager

Rebrandly

1d • $170,000 - $180,000 • Remote

About The Position

We're looking for a Senior Growth Marketing Manager to drive qualified SMB demos and pipeline for our sales team, while also accelerating paid conversions in our product-led funnel.
As a senior IC reporting to our Head of Marketing, you'll own demand generation, website optimization, and paid acquisition—with direct accountability for demo volume, pipeline quality, and paid account growth. This is a hands-on role requiring both strategic thinking and tactical execution.

Requirements

• Proven SMB lead generation experience – 6+ years driving high-volume, qualified demos and pipeline in B2B SaaS, ideally targeting marketing or SMS buyers
• Paid search expertise – Deep hands-on experience with Google Ads, Linked and LinkedIn/Meta campaigns optimized for lead gen and demo conversions, not just clicks
• Conversion optimization obsession – Track record improving landing page conversion rates, form completion, and demo request quality through rigorous testing
• Lead quality focus – You understand how to balance volume with quality, can work with sales to define ICP, and optimize campaigns for SQLs not just MQLs
• Data-driven execution – Comfortable with attribution models, cost-per-demo economics, and demo-to-pipeline conversion analysis
• Fast executor – You launch campaigns quickly, test aggressively, and iterate based on what drives actual pipeline

Responsibilities

• Develop targeted acquisition strategies – Build persona-specific campaigns to reach companies running SMS messaging campaigns who need short links and companies using competitor solutions
• Launch multi-channel campaigns – Orchestrate integrated campaigns across paid media, content partnerships, webinars, and co-marketing initiatives that drive awareness and new visitor acquisition
• Lead paid acquisition – Launch and optimize campaigns through search, social, and display with a focus on pipeline generation and maximizing ROAS
• Execute ABM programs – Create and run account-based campaigns targeting high-value SMB segments with personalized messaging and creative that generate a qualified pipeline
• Own Rebrandly.com as a growth lever – Continuously improve landing page performance, form conversions, and demo request rates through structured A/B testing and user experience enhancements
• Drive data-driven optimizations – Analyze attribution models, funnel analytics, and cost-per-demo economics to prioritize high-impact opportunities and improve conversion rates
• Influence growth strategy across the organization – Act as a strategic thought partner across internal teams, sharing best practices, and collaborating closely to identify and execute on growth opportunities.

Benefits

• Uncapped, flexible PTO
• Medical, Dental, and Vision health insurance plans with large company contribution (90% for both employees and dependents!)
• Supplemental benefits: STD, LTD, Life and AD&D Insurance, HSA or FSA, and Talkspace
• Roth and Traditional 401(k) plans with company match
• Professional development budget for continued learning
• Fully remote work environment with flexible hours
• Collaborative team culture with significant autonomy and ownership
• Opportunity to make a direct impact on company growth and customer success

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed