Sr. Data Quality & Governance Manager

DocusignSan Francisco, CA
Hybrid

About The Position

We are seeking a Data Quality & Governance Director to lead the transformation of our Salesforce (SFDC) data ecosystem. This leader will own the strategy and execution for building accurate, scalable account hierarchies and high-quality contact data across a global footprint. Reporting to the VP of GTM Operations, this is a highly visible role with direct engagement with Sales and GTM leadership. You will combine AI-driven automation, enrichment strategies, and a hybrid onshore/offshore delivery model to enable critical initiatives such as territory carving, segmentation, forecasting, and AI adoption. You will Lead a hybrid team consisting of 2–3 direct reports (data analysts / program managers) and 6–8 offshore contractors focused on data cleansing and enrichment. This position is an individual contributor role reporting to the Vice President, GTM Operations.

Requirements

  • 12+ years of experience in data quality, governance, or data operations in a SaaS or high-growth tech environment
  • Experience with Salesforce (SFDC), including account hierarchies and contact models
  • Experience with SaaS GTM models, global account structures, and enterprise customer hierarchies
  • Experience leading large-scale data cleanup or transformation initiatives
  • Experience with SQL
  • Experience with Python for data processing and automation
  • Eperience with Alteryx or similar data preparation tools
  • Experience leveraging enrichment platforms such as Dun & Bradstreet, ZoomInfo, and HG Insights
  • Experience with firmographic and technographic datasets
  • Experience managing both direct reports and offshore teams
  • Experience with program management and stakeholder alignment skills

Nice To Haves

  • Excellent communication with the ability to influence senior leadership
  • Experience in RevOps, Sales Operations, or GTM systems
  • Background in global data governance frameworks and MDM
  • Familiarity with data privacy regulations (GDPR, CCPA)
  • Familiarity with AI/ML-driven data quality or automation solutions

Responsibilities

  • Own the end-to-end strategy for SFDC data quality, including account hierarchies, contacts, and deduplication
  • Lead large-scale cleanup and reconstruction of global account hierarchies
  • Define and enforce scalable standards for global parent-child relationships and account structures
  • Deploy AI agents and automation workflows to scale data cleansing, matching, and enrichment
  • Build intelligent data pipelines to reduce manual effort and improve data accuracy
  • Evaluate and implement emerging technologies to continuously enhance data operations
  • Lead complex, cross-functional data programs with clear KPIs, milestones, and executive visibility
  • Manage offshore teams and vendors to deliver high-volume, high-quality data improvements
  • Establish SLAs, QA processes, and performance tracking frameworks
  • Own enrichment strategy leveraging providers such as Dun & Bradstreet, ZoomInfo, and HG Insights
  • Improve firmographic and technographic coverage to support segmentation and targeting
  • Manage vendor relationships and data quality benchmarks
  • Partner with Sales, RevOps, Marketing Ops, and Finance to align on data definitions and hierarchy logic
  • Ensure data readiness for territory carving, account segmentation, and GTM planning
  • Act as a trusted advisor to GTM leadership on data governance best practices
  • Establish and enforce data governance policies, ownership models, and standards
  • Build scalable processes to ensure clean data creation at the point of entry
  • Monitor data health and drive continuous improvement
  • Improve global account hierarchy accuracy from 85% to 99%, enabling precise account ownership and territory design
  • Increase contact coverage across priority segments by 50%, driving improved pipeline generation and engagement
  • Reduce duplicate rates by 25%, improving data trust and operational efficiency
  • Enable scalable AI and automation use cases across GTM (e.g., lead routing, scoring, enrichment), powered by clean, structured data
  • Improve territory balance and pipeline coverage through high-quality, standardized account and contact data
  • Redesign Public Sector hierarchy in alignment with Sales leaders

Benefits

  • Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
  • Stock: This role is eligible to receive Restricted Stock Units (RSUs).
  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
  • Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work.
  • Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.
  • Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
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