Sr. Customer Marketing Manager

LeadVenture

About The Position

LeadVenture is looking for a strategic, systems-minded Senior Customer Marketing Manager who wants to architect and scale the customer lifecycle across multiple vertical SaaS brands. You will leverage your expertise in lifecycle marketing, retention strategy, and cross-functional alignment to build repeatable programs that strengthen adoption, reduce churn, and build long-term customer loyalty. This role owns the customer marketing strategy end-to-end — establishing the vision and systems that unify the customer experience across brands into a cohesive, loyalty-driving engine. WHAT YOU’LL OWN CUSTOMER MARKETING STRATEGY • Define and own the overarching customer marketing strategy — establishing the vision and systems that unify the customer experience across brands into a cohesive, loyalty-driving engine. • Establish lifecycle KPIs and reporting frameworks that track engagement, adoption, renewal, and expansion performance. • Build documentation, workflows, and prioritization systems that reduce reactive, ad-hoc execution and increase clarity across teams. CROSS-FUNCTIONAL ALIGNMENT & STRATEGIC CONDUIT • Serve as the strategic connective tissue across all customer-facing functions — Sales, Customer Success, Customer Experience, Support, and Implementation — ensuring coordinated, consistent lifecycle programs. • Partner with Product Marketing, Brand Marketing, and Growth Marketing to align on messaging and execution. • Create enablement materials that support Customer Success and Sales in renewal and expansion conversations. LIFECYCLE ARCHITECTURE & CHURN MITIGATION • Architect and scale the full customer lifecycle — onboarding, adoption, upsell, retention, and advocacy. • Define clear lifecycle stage definitions and design structured customer journeys tied to behavior, product usage, and engagement signals. • Develop segmentation strategies and multi-touch nurture programs that reinforce value and drive long-term loyalty. • Build and own churn mitigation and renewal reinforcement playbooks in close partnership with Customer Success. YOU’LL THRIVE IN THIS ROLE IF YOU HAVE Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions outline the type of candidate we’re looking for, they are not checklists. We encourage you to apply! Who is LeadVenture? LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, Frazer, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support, Level 5 Advertising, PSM Marketing, Monroney Labels and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. Our investors include the private equity firms True Wind Capital and TA Associates. Equal Opportunity Employer LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge. This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.

Requirements

A minimum of five years of B2B marketing experience, with at least three years focused on customer marketing or lifecycle marketing.
Experience in a SaaS environment, ideally within multi-product or multi-brand organizations.
Proven ownership of at least one retention or lifecycle program from strategy through execution and measurement.
Experience designing structured onboarding, adoption, and retention journeys that guide customers through clear stages of value realization.
A strong ability to develop segmentation strategies and behavioral triggers based on customer engagement and product usage insights.
A solid understanding of renewal rates, churn drivers, expansion revenue, product adoption indicators, and customer engagement scoring.
A systems-thinking mindset, with the ability to connect the full customer experience across digital touchpoints, Customer Success engagement, and renewal outcomes.
An operator mentality — demonstrated by building frameworks, documenting playbooks, and installing cadence and structure within growing organizations.
Strong cross-functional influence skills, with calm, collaborative authority and the ability to align stakeholders across Customer Success, Product, Brand, and Growth teams.

Responsibilities

Define and own the overarching customer marketing strategy — establishing the vision and systems that unify the customer experience across brands into a cohesive, loyalty-driving engine.
Establish lifecycle KPIs and reporting frameworks that track engagement, adoption, renewal, and expansion performance.
Build documentation, workflows, and prioritization systems that reduce reactive, ad-hoc execution and increase clarity across teams.
Serve as the strategic connective tissue across all customer-facing functions — Sales, Customer Success, Customer Experience, Support, and Implementation — ensuring coordinated, consistent lifecycle programs.
Partner with Product Marketing, Brand Marketing, and Growth Marketing to align on messaging and execution.
Create enablement materials that support Customer Success and Sales in renewal and expansion conversations.
Architect and scale the full customer lifecycle — onboarding, adoption, upsell, retention, and advocacy.
Define clear lifecycle stage definitions and design structured customer journeys tied to behavior, product usage, and engagement signals.
Develop segmentation strategies and multi-touch nurture programs that reinforce value and drive long-term loyalty.
Build and own churn mitigation and renewal reinforcement playbooks in close partnership with Customer Success.