Sr. Creative Strategist

Thesis•New York, NY

8h•Hybrid

About The Position

At Thesis, we believe that everyone has the capacity to unlock their brain’s full potential. In a world where technology is outpacing human evolution, it’s become more difficult to keep pace with the constant stimuli of the world we live in. The result? People are struggling to be present in every part of their lives. That’s why we’re building an ecosystem that helps people reclaim their focus, starting with nootropic blends to support every kind of brain. Thesis helps people find the right nootropic blends for their brain chemistry—made from the highest quality, high potency and bioavailable blends at clinically studied dosages—to achieve their goals by boosting brain function and enhancing mental clarity. Thesis has already attracted significant attention, with over $14M raised in venture capital, endorsements from notable healthcare experts and athletes, and is advised by leading neuroscientists from Yale, Penn, and MIT. As we continue to grow, we’re looking for exceptional people to join us in revolutionizing cognitive enhancement. If you're ready to contribute to a pioneering movement that promises personal growth and industry leadership, we invite you to explore a career with us at Thesis. As a Sr. Performance Creative Strategist, you will interface between Growth Marketing and Creative teams to drive our Growth Creative operating system across Meta, Google, TikTok and the rest of the digital marketing ecosystem for Thesis and Stasis. Acting like the point guard of a basketball team, you'll collaborate to report on results, ensure proper testing, and manage week-to-week and month-to-month strategies and team cohesion. Your role involves idea generation, transforming concepts into actionable briefs, competitive research, iteration, copywriting, and script development. You will leverage data insights to optimize creative campaigns and maintain brand consistency and regulatory compliance across all touchpoints.

Requirements

7+ years of experience in creative performance marketing, with a proven track record of successful campaigns.
Strong analytical skills for data manipulation and drawing actionable insights.
Excellent communication and teamwork abilities.
Low-ego collaborator who excels at idea generation and transforming concepts into actionable briefs.
Proficient in competitive research, basic iteration, copywriting, and script development.
Systems thinker with the ability to build and accelerate workflows.

Nice To Haves

dashboard building
SQL & Python skills
Facebook ad experience
AI proficiency

Responsibilities

Collaborate with UA: Report on results and ensure proper testing structure. Adapt creative strategy in relation to business needs.
Interface with Creative Team: Conduct idea generation meetings, extract best ideas, and translate them into actionable briefs. Ensure that final briefs are prioritized by impact and converted to a final product as quickly as possible.
Manage Strategy: Develop and manage weekly and monthly strategies, focusing on competitive research, basic iteration, hooks, value propositions, visuals, and script development with the goal of making a positive impact to performance.
Research & Process Development: Work with marketing teams to surface research and develop processes to turn insights into creative requests.
Optimize Creative Elements: Use data insights to continuously refine and optimize creative campaigns.
Ensure Brand Consistency and Regulatory Compliance: Maintain adherence to brand guidelines across all marketing touchpoints.
Drive Innovation: Stay updated on industry trends and emerging technologies to inform and innovate creative strategies.

Benefits

Competitive compensation with an exceptionally generous equity package
Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
HSA, FSA and pre-tax commuter benefits for parking and transit
Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
401k to help you plan for the future
Unlimited PTO because we respect the need for work/life harmony
$100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
Unlimited (yes, unlimited) Thesis nootropics
A strong emphasis on promoting from within and personal development
A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
International work week
Hybrid work model