Senior Creative Strategist

Janie•Salt Lake City, UT

3h•Hybrid

About The Position

We’re looking for a creative strategist to own the content and creative production process at Janie. You’ll scope, create, and edit video and static ads across paid and organic channels. You’ll treat AI as a core creative lever as we build a brand that dental practices notice and remember. You’ll work directly with the GTM founder with real latitude to shape what Janie looks and sounds like. The dental space is crowded with generic, often forgettable brands; you’ll make Janie stand out.

Requirements

2–5 years of hands-on creative, content, or video production experience
A reel or portfolio that shows range: short-form video, static ad creative, and at least one brand or campaign you shaped end-to-end
Strong production fundamentals; you can scope a shoot, operate a camera, light a scene, capture clean audio, and ship high quality content
A desire to experiment and create using AI; experience is a plus but willingness to learn is required
A strong point of view on brand and taste; you can articulate why a piece of creative works and push back when something feels off
Comfort with ambiguity and speed; you ship, learn, and iterate rather than waiting for a perfect brief
Experience creating for B2B, healthcare, or SMB audiences, or a personal creative practice with an audience

Nice To Haves

Experience experimenting and creating using AI

Responsibilities

Own end-to-end production of video and static creative across paid, organic, website, and sales enablement; from concept through production
Run a high-velocity test-and-learn engine on paid channels; ship new creative variants weekly and double down on what works
Build Janie’s presence on organic channels (LinkedIn, Instagram, TikTok) with content that dental practice owners and office managers want to watch and share
Use AI tools aggressively as creative amplifiers across ideation, scripting, editing, and motion; build workflows that let a team of one punch far above its weight
Partner with the GTM founder to define Janie’s brand identity, voice, and visual system