Sr. Content Writer II

Smartsheet • San Jose, CA

4d • Remote

About The Position

Sr. Content Writer II Summary : Smartsheet is seeking an experienced Senior Content Writer to join our Digital Experience Team. The Senior Content Writer will focus on crafting exceptional content and copy for the Smartsheet website. This role combines creativity, strategy, and execution to elevate our digital presence, engage audiences, and support digital marketing objectives. This individual will be responsible for creating a variety of content — ranging from website copy, banner headlines and copy, video scripts, and blogs. The ideal candidate is both a storyteller and a strategic thinker, capable of balancing creativity with business objectives, delivering results that support marketing initiatives, and upholding editorial excellence. The ideal candidate is a seasoned storyteller with a knack for creating compelling web content that aligns with brand messaging and business goals. They bring a strategic mindset, an eye for detail, an ability to collaborate with a wide variety of stakeholders, and a deep understanding of how to connect with B2B audiences through digital channels. This role will be based in our San Jose, Costa Rica office and can work remotely.

Requirements

• 8+ years of professional writing experience, with a strong focus on web content and copywriting.
• 2+ years in digital marketing for enterprise B2B SaaS companies, with an understanding of website strategy and conversion optimization.
• Proven ability to write across formats and styles, from concise web copy to in-depth pages for technical audiences.
• Experience with SEO principles and digital analytics to guide content development.
• Familiarity with using AI tools to enhance writing productivity, streamline workflows, and optimize content for digital audiences.
• Strong project management and organizational skills, including the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Exceptional communication, storytelling, and editing skills, with an attention to detail and commitment to quality.
• Experience partnering with design, product and product marketing, and SEO teams to deliver impactful web content.
• Bachelor’s degree or equivalent experience in business marketing, communications, journalism, or a related field.

Responsibilities

• Write and optimize web content, including landing pages, product pages, solution pages, and campaign microsites, ensuring alignment with the Smartsheet brand voice, tone, and editorial style.
• Distill complex concepts and product features into clear, engaging copy that resonates with diverse audiences.
• Collaborate with cross-functional teams, including UX design, DXO, product marketing, and SEO, to create user-centric, high-impact digital experiences.
• Leverage messaging frameworks to craft tailored content that addresses the needs of specific personas and buyer journeys.
• Analyze and repurpose existing content for the web, maximizing its effectiveness and reach across digital platforms.
• Regularly update and organize the web copy document library, ensuring all files reflect the most current versions of published site content.
• Leverage AI tools to accelerate web content updates, strengthen brand alignment and accuracy, and pioneer new digital approaches that keep our web presence competitive.
• Uphold editorial and UX writing best practices to ensure consistency and excellence across all digital touchpoints.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees