Sr. Content Strategist

Caleres • Novato, CA

15h

About The Position

Founded in 1878, Caleres is a global footwear company comprised of some of the world’s most loved brands including Famous Footwear, Sam Edelman, Vionic, Naturalizer, Dr. Scholl's, Allen Edmonds and many more. Caleres' legacy includes 145+ years of craftsmanship, a passion for fit with a mission to inspire people to feel great…feet first.
Join our dynamic and thriving footwear company as a Sr. Content Strategist in Novato, CA where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

Requirements

• Bachelor’s degree (BA or BS) from four-year college or university; or four years’ related experience and/or training; or equivalent combination of education and experience.
• Five plus years’ experience in managing marketing and brand initiatives in CPG, D2C or retail environment.
• Previous experience and familiarity working with influencers and external content creators, including contracting, supervising, and evaluating content work.

Nice To Haves

• Industry knowledge of footwear or consumer soft goods is preferred

Responsibilities

• Partner with cross functional teams to ensure content is accurate and aligned to marketing and business strategies and relevant for our customers across their buying journeys.
• Inform content direction utilizing testing, search engine optimization, content trends and consumer behavior to influence content direction.
• Drive content and asset development (strategy, brief and delivery) across all touchpoints including earned, paid media, email, social media and owned and partner websites and marketplaces.
• Hands-on content development including writing, editing, and executing various forms of content across all channels.
• Own the end‑to‑end merchandising and content calendar, establishing production timelines for content creation and delivery.
• Maintain a comprehensive understanding of available visual and copy assets and direct their placement and execution across channels, including but not limited to blog, social, and emerging content platforms—while guiding and approving work from internal teams and external partners.
• Provide guidance on which channels to use for content delivery and measure customer engagement to assess the effectiveness of the content strategy.
• Evolve current brand direction and set clear guidelines for voice, tone and messaging.
• Collaborate with stakeholders to establish content calendars, ensuring a consistent and engaging brand presence that builds authority in science and style.

Benefits

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level