Sr. Campaign Manager
About The Position
We're innovators, changemakers, and collaborators. We're more than just a software company - we're pioneers in cloud and AI who deliver magical experiences that make our customers' lives easier. We're revolutionizing how people do business in the real estate industry, and we want your ideas, enthusiasm, and passion to help us keep innovating. The Sr. Campaign Manager (ABM) plays a key role in the management and execution of AppFolio's target account strategy. This role will partner closely with the marketing, business development, and sales teams to facilitate data-driven account targeting and orchestration, including 1:1 and 1:few campaigns, that drive demand and increase engagement & Sales opportunities within our top-tier accounts and strategic territories. Your impact Identify and prioritize target accounts using a data-driven approach, in partnership with Sales, to support their outbound strategy and overall business objectives. Define a cadence of 1:1 and 1:few campaigns that move accounts through the sales funnel at a faster rate. Research & craft personalized programming tailored to individual accounts, leveraging persona pain points and challenges. Develop & execute scalable campaigns that allow us to drive engagement within our priority segments. Create a connected, customer-first experience at regional and national events to promote awareness and drive demand. Actively track and analyze the effectiveness of ABM initiatives, and optimize as needed. Communicate ABM program performance and status of top accounts to key stakeholders and leadership.
Requirements
- Experience working at a B2B technology company, preferably SaaS.
- A strong partner who can collaborate cross-functionally, manage by influence, and hold their own in discussions with senior leaders.
- Someone with strong attention to detail to ensure everything we create for top accounts is of the highest quality and maintains brand standards.
- Experience using Project management tools to keep projects on track and ensure they are completed on time.
- A flexible mindset. You may need to pivot when a top account needs attention or a new opportunity comes up that aligns with our key business outcomes.
- A self-starter who can initiate and complete new projects, measure the impact, and scale as necessary.
- 5+ years of experience in field marketing or marketing.
- Deep understanding of marketing channels and tactics to leverage in account-based initiatives.
- Experience with Salesforce, Mindtickle, or similar tools.
- Commitment to travel to regional and/or national events.
Responsibilities
- Identify and prioritize target accounts using a data-driven approach, in partnership with Sales, to support their outbound strategy and overall business objectives.
- Define a cadence of 1:1 and 1:few campaigns that move accounts through the sales funnel at a faster rate.
- Research & craft personalized programming tailored to individual accounts, leveraging persona pain points and challenges.
- Develop & execute scalable campaigns that allow us to drive engagement within our priority segments.
- Create a connected, customer-first experience at regional and national events to promote awareness and drive demand.
- Actively track and analyze the effectiveness of ABM initiatives, and optimize as needed.
- Communicate ABM program performance and status of top accounts to key stakeholders and leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Publishing Industries
Education Level
No Education Listed
